Job Purpose: Support the marketing team in the execution of digital marketing activities throughout U.S. and Canada, working closely with the digital marketing manager to increase brand awareness, drive sales, and ultimately generate new business leads via online channels and the company website. Key Responsibilities: Responsible for the management and optimization of US and Canada websites using the Adobe Experience Manager CMS, ensuring best-in-class website experiences and lead generation. Continued maintenance of all North America online content on our websites, landing pages, interactive tools, and other owned media. Will be the internal lead and project manager on website refreshes and ongoing enhancements. Identifies and prioritizes site health issues for our Group team. Serve as regional webmaster, collaborating with international colleagues to improve website performance. Provide CMS training regionally as necessary. Leverage Google Analytics, Search Console, and DataStudio to monitor web performance. Monitor for trends, fluctuations, and functionality issues, provide actionable recommendations and collaborate with Group and agency contacts to ensure the digital journey is seamless. Improve user experience and conversion rates through software/techniques like heat mapping, A/B testing, personalization, popup creation, and chat. Assist with the creation and testing of marketing automation programs required to support digital marketing campaigns. Proactively scope and present new ideas to improve our website experience for prospects, customers, and partners. Assess organic search performance using SEO tools like SEMrush, Moz, and Screaming Frog and identify improvement opportunities. Assist Digital Marketing Manager in the management of external SEO/SEM digital agency relationship. Key Requirements: ~ Bachelors Degree, preferably in Marketing or Online Marketing ~ Strong understanding of current digital marketing concepts & best practices ~ Motivated by a high-performance, high energy, fast-paced team dynamic ~ Proven record of driving consistent achievement of aggressive goals ~3+ years digital marketing experience with emphasis on website strategy. ~ Experience with Adobe Experience Manager or similar content management systems ~ Advanced knowledge of website management & SEO, preferably with B2B experience ~ Ability to pull, process, and interpret online analytics reports with actionable data insights via Google Analytics or similar digital tools ~ Experience with UX and CRO tactics like A/B testing, personalization, and heat mapping ~ Previous experience in a similar role within a B2B organization. ~ Experience managing a relationship with an external marketing agency Allianz Group is one of the most trusted insurance and asset management companies in the world. Caring for our employees, their ambitions, dreams and challenges, is what makes us a unique employer. Together we can build an environment where everyone feels empowered and has the confidence to explore, to grow and to shape a better future for our customers and the world around us. We at Allianz believe in a diverse and inclusive workforce and are proud to be an equal opportunity employer. We encourage you to bring your whole self to work, no matter where you are from, what you look like, who you love or what you believe in. We therefore welcome applications regardless of ethnicity or cultural background, age, gender, nationality, religion, disability or sexual orientation. Great to have you on board. Let's care for tomorrow. Note: Diversity of minds is an integral part of Allianz’ company culture. One means to achieve diverse teams is a regular rotation of Allianz Executive employees across functions, Allianz entities and geographies. Therefore, the company encourages its employees to have motivation in gaining varied skills from different positions and to collect experiences from across Allianz Group.