Do you have a track record of developing and leading marketing strategies? Do you understand what it takes to compete and win in a SaaS marketplace? Do you thrive in entrepreneurial and collaborative environments where you are supported in having a big vision and leading a team to accomplish great things?

If you enthusiastically answered YES to these questions, we would love to hear from you!

About The Company

WorkBright is a leading HR platform for onboarding, remote verification, and the best Form I-9 solution in the world. We empower folks to get to work and streamline the hiring process. Our product catalog includes Onboarding, an ATS, and a series of integrations.

WorkBright is a Certified B Corp. We are held accountable to balancing our purpose and profit as we consider our impacts on all of our stakeholders from a social, environmental, and governance perspective. This is the gold standard for corporate and social responsibility. We are also proud to be in the Top 10 Best Places to Work for 2022 from Outside Magazine!

WorkBright is a fully remote company. We are accepting applications from candidates located in the US, but give preference to candidates located in Colorado for this position.

We support our clients' HR needs, and the Director of Marketing role is pivotal to the success of the business as we move forward with a re-articulation of our brand and marketing strategy to attract larger enterprise accounts.

THE ROLE

We are looking for an innovative, strategic, performance-driven individual to lead our marketing team. This individual must have a track record of successfully driving B2B consumers through multi-channel marketing strategies, in order to support our companies scaling revenue goals.

This person will lead the marketing team to design, develop and execute integrated marketing strategies to drive brand awareness and high quality lead generation, while digging in and getting tactical where necessary to achieve department and company goals. They will be responsible for managing the marketing budget and owning KPIs to include: lead generation, SQL conversion rates, and cost per acquisition targets.

In addition to inspiring and leading a team, this person will need to be able to balance management duties with individual contributions while serving on the Director level leadership team.

The ideal candidate will have experience leading a collaborative marketing team who has been successful in driving significant lead generation and revenue for a B2B SaaS brand.

Who will be successful in this role?

• Someone that shares our core values.
• A great manager who cares about their employees as people first and can get the most out of them while leveraging their unique abilities.
• A person who is open to unique perspectives, prioritizes learning and sees the opportunity to improve everyday.
• Someone who is accountable for their outcomes and collaborative in establishing goals and KPIs.
• A strategic thinker and problem-solver who can overcome challenges on-the-fly.
• A team player who understands that building a great company is a team sport.

Responsibilities

• Develop and manage digital and traditional marketing campaigns across platforms to drive high-quality leads to the sales pipeline.
• Nurture leads through the conversion funnel to drive high quality MQLs.
• Collaborate with the Director of Sales & Client Services to create and optimize sales enablement campaigns
• Leverage marketing automation tools to drive efficiencies within the team
• Run regular tests to optimize conversion rates and identify new lead gen channels
• Deliver weekly and monthly KPI reporting to the management team along with clear narrative and strategies for influencing those metrics
• Create and manage the annual marketing budget driving towards the most effective CPA
• Utilize market research to identify target addressable market and and proactively develop campaigns to reach that audience with the most relevant positioning
• Develop and execute Go To Market strategy for new product releases
• Establish and maintain successful outsourcer relationships.
• Manage the Marketing team through weekly 1:1s and regular touchpoints
• Design the future of the marketing department and hire the expanding team.
• Develop quarterly business reviews highlighting the marketing team's success and learnings to be presented to the whole Company.
• Engage and contribute as a member of the Director level management team

Qualifications And Skills

• 7+ Years of Marketing Experience
• 2+ Years leading a Marketing Team
• 3+ Years of B2B SaaS Experience (HR Tech is a plus)
• Experience with Salesforce or CRM & Marketing Automation Platforms
• Organized with ability to prioritize tasks while maintaining attention to detail
• Passionate about marketing and management of an awesome team
• Proven track record of developing happy people within their team
• Creative problem solver with a 'make-it-happen' attitude
• Motivated & results driven
• Exceptional written and verbal communication skills
• Fast learner - independently solve problems through research & hustle
• Experimental & Analytical - You love analyzing a process, trying new things, and measuring the results in search of ways to improve a process

WHAT WE OFFER YOU: COMPENSATION & BENEFITS

• Competitive salary. Salary range for candidates in Colorado: $100k-150k with opportunity for performance based bonus.
• This is a full time, non-exempt position
• Opportunity to work at a BCorp!
• Unlimited vacation!
• 1 extra paid day off to volunteer in your community each quarter
• Health and dental (with competitive employer coverage), life insurance, FSA with company match, 401K with company match (match eligibility after one year), additional reimbursements including home office set up, personal, and professional development, and wellness
• The ability to work from wherever you want!

WorkBright provides equal employment opportunities to all employees and applicants for employment and does not discriminate on any basis prohibited by law, including race, religion, creed, ancestry, sex, gender, (including gender non-conformity and status as a transgender or transsexual individual), age (40 and over), sexual orientation, physical or mental disability, citizenship, genetic information, past, current or perspective service in the end uniformed services, color, national origin, marital or veteran status, or any other protected status recognized by applicable federal, state, or local law. Our company intends and desires that equal employment opportunities be provided in all aspects of the employment relationship including, for example, recruitment, selection, employment, compensation, benefits, promotion, training, demotion, layoff, termination and all other employment related terms and conditions.

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