At Outfit Formulas® we've created a personal style program that makes getting dressed easy and we believe everyone deserves to feel confident in their clothes! We are working together as a team to reach our goal of 1 million members by 2027.

Our customers are women in their 30s, 40s, and 50s, who want to look and feel great in their clothes. Our worldwide audience is seeking an easy solution to getting dressed everyday. Our members love us because we offer an inclusive and supportive community, an easy to follow style framework, and unlock a journey of growth to help our members (re)discover their best self.

You will love working with us if you are committed to being a lifelong learner, willing to be authentic and vulnerable, someone who always leads with kindness, driven and results oriented, do what you say, and believe that all problems are figure-out-able!

The Position:
You are the perfect fit for this role if you enjoy and have the skills to lead, manage, and be accountable for the performance of the Marketing department; have experience in the subscription/membership/app space; can oversee planning, developing, implementing and managing overall marketing strategy; provide forward thinking ideas to drive all digital marketing efforts and achieve revenue objectives; and measure ROI and KPI’s for the Marketing department. Startup experience is strongly preferred – we’re looking for a team player who isn’t afraid to get their hands dirty.

You will be successful in this role if you have/can:

• Solid understanding of the Outfit Formulas framework concept and applying it to building a wardrobe (www.outfitformulas.com)
• Experience with the Entrepreneurial Operating System(EOS) methodology and leading a weekly Level 10 meeting
• Experience leading and supporting a marketing team to success
• Background in planning, developing, implementing and managing overall marketing strategy
• Experience managing, guiding and training other digital marketers and marketing positions on the team
• Provide forward thinking ideas to drive all digital marketing efforts and achieve revenue goals
• Manage all digital marketing channels (website, blogs, email, SMS, and social media) to ensure brand consistency + diversify conversion channels
• Work closely with PPC ads agency to ensure ROAS and approve messaging and creative
• Measure ROI and KPI’s and prepare budget
• Develop specific campaigns to create and maintain high levels of customer interaction
• Oversee social media accounts and content planning
• Manage and improve online content, considering SEO and Google Analytics to drive more traffic to the site
• Motivate digital marketing team to accomplish goals
• Monitor competition and devise strategies to stand out
• Stay on the cutting edge of current marketing trends
• Good understanding of Category Design for marketing and what it takes to be a Category Queen (familiarity with “A Marketer’s Guide to Category Design”)
• Experience with marketing a subscription and/or app based digital product
• Understanding of conversion rate optimization (CRO) and implementation
• Ability to provide data driven insights through creation of marketing attribution dashboard (Wicked Reports, Northbeam, etc.)
• WordPress experience preferred
• Klaviyo experience preferred
• WooCommerce experience preferred but not required
• Asana experience preferred but not required
• Canva experience an asset

We are a driven and results oriented team. We train our team to help them succeed and everyone is held accountable. You will be responsible for the following metrics on a weekly basis:

• Sales with target to hit over 7 figures in annual revenue
• Subscription growth + retention
• Email list and SMS list growth
• Website traffic and conversions
• Reporting on ROAS (working with PPC agency)

This is a remote position of approximately 20-25 hours per week, with temporary increase in hours required during our quarterly launch cycles. Training will be provided virtually (Google Meet/Zoom) and via e-mail/Slack. Hourly compensation commensurate with experience is offered. Must have your own PC/laptop (laptop preferred) with high speed Internet connection. Position will consist of working virtually and independently.

How to Apply:

Candidates may be asked to provide a proposal for one of the following during the interview process:

• One to three strategies for reaching more customers
• Critique of our existing marketing (website, social, SEO, ads, email, copy and texts)
• Create a graphic for ad copy, text or email marketing
• Create a strategy for a lead gen tool

Benefits:

• Flexible schedule

Schedule:

• 4 hour shift
• 8 hour shift
• Day shift
• Monday to Friday

Experience:

• Marketing: 5 years (Preferred)

Work Location: Remote

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