As a B2B Monetization Media Program Manager for ODP Business Solutions, you will play a critical role in driving revenue growth by leveraging data analysis, critical thinking, and strategic insights to optimize monetization strategies. This role requires a strong analytical mindset to identify growth opportunities, solve complex challenges, and prioritize organizational levers that maximize business impact. You will work closely with sales leadership, agency partners, and cross-functional teams to execute data-driven strategies, ensuring seamless campaign execution and alignment with business goals. This role offers a unique opportunity to shape the monetization efforts of ODP Business Solutions by applying data-driven insights, critical thinking, and technical expertise to drive growth, innovation, and exceptional results for clients and stakeholders.

Primary Responsibilities:

Data Analysis & Strategic Insights:

• Use rigorous data analysis to identify revenue opportunities, uncover trends, and develop actionable insights that influence business outcomes.
• Conduct quantitative and qualitative analysis to prioritize growth levers and solve organizational pain points.
• Analyze campaign performance and market data using tools like Google Analytics, Adobe Analytics, and other platforms to recommend pricing strategies, monetization models, and optimizations.

Campaign Management & Optimization:

• Oversee the end-to-end management of digital ad campaigns, including trafficking, delivery, optimization, and reporting.
• Develop and analyze campaign reporting to identify performance trends, offer optimization recommendations, and proactively address potential roadblocks.
• Own the creative handoff process, ensuring all assets meet technical and brand compliance requirements.
• Leverage familiarity with Retail Media Networks ad-serving platforms such as Criteo, PIQ, and others to ensure successful campaign execution.

Cross-Functional Collaboration:

• Partner with internal teams (Sales, Product, HR, Legal, Finance) to align goals, resolve operational challenges, and implement innovative solutions.
• Collaborate with P&T to enhance ad platforms and ensure compliance with regulatory requirements.
• Foster strong relationships with stakeholders to drive cross-functional programs and measure their impact.

Business Planning & Policy Development:

• Manage business planning activities, including target setting, forecasting, and business reviews.
• Identify deficiencies in policies, processes, and systems, and partner with internal teams to develop and implement data-driven solutions.

Education and Experience:

Level of Formal Education: Bachelor's degree or equivalent experience

• Area of Study: Business, Ecommerce
• Years of Experience: Minimum 8-10 years of experience in related field

Type of Experience:

• Ecommerce
• Retail Media Network
• B2B
• Merchandising

Technical Competencies & Information Systems:

• Basic computer skills and the ability to use computers and technology for information, and to access information necessary to complete the job.

Skills & Abilities:

• Familiarity with Retail Media Networks ad-serving platforms such as Criteo, PIQ, etc.
• Experience with analyzing and pulling data within Google Analytics (GA4), Adobe Analytics, and other analytic platforms.
• Strong knowledge of computer systems and Microsoft Office (Excel, PowerPoint, Word)
• Experience with project management platforms such as JIRA, Trello, Workfront, etc.
• Experience with HTML, JavaScript, Flash, Pixels, Tags
• Proven accuracy and attention to detail.
• Strong multi-tasking and organizational capabilities

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