Material is looking for a food-loving and strategic Social Media + Content Marketing Associate to lead social media and content creation marketing. This role owns social media marketing for Material, including end-to-end planning and execution for Material’s social media channels, brainstorming creative concepts, commissioning content from our roster of UGC content creators, managing the social media calendar and light in-house content creation. 

The ideal candidate is passionate about social media and has a love for the kitchen. They know trends and how (and when) to use them as a megaphone for brand storytelling. A skilled and witty marketer, interested in smart, beautiful design, as well as home cooking and passionate about fostering community. We share a strong belief that purpose and profit can go hand-in-hand, so a key part of our work is communicating those values with our community. 

Superb attention to detail and high aesthetic standards are key to evolving Material’s brand identity. 

Responsibilities Include:

• Lead creative brainstorming and execution of Material's social media content (contracting with micro-creators, working with external partners and managing light in-house content creation)
• Develop recurring content ideas
• Seize trends and work to flex existing creative content to be adapted to trends
• Define + grow Material's voice across owned social media channels
• Own social media calendar planning
• Social copywriting
• Define KPIs and benchmarks for social media channels
• Generate blog posts to support social media, driving social media followers to the Material site for relevant content
• Work with Material’s graphic designer to generate brand-right content
• Support partnership development, working collaboratively across teams to drive an omni-channel content strategy
• Maintain Material content library, organizing visual assets for easy team access, and updating Material’s site with relevant UGC content

Requirements:

• 3-5 years of professional experience in social media management and content creation
• Expertise in social media content production and editing
• Excellent attention-to-detail and follow-through
• Strong written, communication, and presentation skills
• Proficient in Canva and Photoshop (preferred but not required)
• Possesses an eye for design and visual framing
• Eager to work collaboratively across teams
• Comfortable with remote working environments.
• The ideal candidate will be based in New York to facilitate team-related content creation and attend monthly in-person meetings
• An entrepreneurial spirit and passion for cooking
• Embraces a diverse culture – one of advocacy and continual learning

Compensation: $60,000-75,000/year 

Benefits:

• Paid time off (Unlimited vacation, sick days and public holidays)
• Remote work schedule
• Health Care Plan (Medical, Dental, Vision)
• Retirement Plan (401k)
• Kitchenware

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