Job Overview

LKQ is a global leader in automotive parts and services, with a diverse portfolio of brands serving customers across retail, repair shops, and fleets. Within our powertrain and specialty division, brands like Gearhead Engines, ATK Sales, Tri Star Engines, ATKHP, and Green Bean Battery deliver trusted remanufactured engines, transmissions, and hybrid batteries backed by industry-leading warranties. We are seeking a creative and analytical Social Media Strategist to join our dynamic marketing team. The ideal candidate will be responsible for developing and implementing effective social media strategies that enhance our brand presence, engage our audience, and drive conversions. This role requires a strong understanding of digital marketing principles, SEO, and web analytics to optimize our online performance across various platforms.The SEO & Social Media Strategist will support our brands’ organic search growth and social media presence. You’ll contribute to SEO projects, content creation, and campaign management while learning best practices from experienced marketers. This is a unique chance to gain cross-brand experience, develop technical and creative skills, and grow within a global leader.

Responsibilities

1. Develop and execute comprehensive social media strategies that align with business goals.
2. Manage and curate content across all social media platforms, ensuring consistency in brand messaging.
3. Conduct keyword research and implement SEO best practices to improve organic search visibility.
4. Utilize Google Analytics, Adobe Analytics, and other web analytics tools to track performance metrics and optimize campaigns.
5. Collaborate with the content team to create engaging multimedia content tailored for different platforms.
6. Monitor social media trends and adapt strategies accordingly to stay ahead of the competition.
7. Implement conversion optimization techniques to enhance user experience and increase engagement rates.
8. Use tools such as Google Tag Manager and SEO tools for tracking and analysis purposes.
9. Conduct link building activities to improve domain authority and search engine rankings.
10. Analyze e-commerce performance metrics to inform future marketing strategies.

Skills

1. Proficiency in social media management tools and digital marketing strategies.
2. Strong understanding of SEO principles, including metadata optimization and keyword research.
3. Familiarity with content management systems like WordPress, as well as HTML, CSS, and JavaScript for basic website edits.
4. Experience with Google Search Console, Google Analytics, Adobe Analytics, and web analytics techniques.
5. Knowledge of SEM practices and search engine algorithms is a plus.
6. Excellent communication skills with the ability to create compelling content that resonates with target audiences.
7. Strong analytical skills to interpret data trends and make informed decisions based on insights. Join us in shaping our online presence while driving meaningful engagement through innovative social media strategies
8. SEO & Website Support
9. Assist with keyword research, competitor analysis, and site updates.

Content & Blog Management

1. Help maintain editorial calendars based on customer FAQs and seasonal topics.
2. Draft and optimize blog posts with mentorship.
3. Learn internal linking, FAQ schema, and SEO-friendly formatting.

Social Media

1. Assist in scheduling posts for Facebook, Instagram, LinkedIn, and more.
2. Support campaigns around promotions, product launches, and seasonal events.
3. Engage with communities by monitoring comments/messages.
4. Collaborate with design resources on visuals and short-form content.

Performance & Reporting

1. Track and learn to report on KPIs: rankings, traffic, engagement, leads.
2. Help compile monthly reports with insights.
3. Stay curious about SEO trends, Google updates, and social platform shifts.
4. Learn how to optimize product/catalog pages for multiple brands.
5. Support SEO updates: titles, meta descriptions, images, schema markup.
6. Monitor rankings, traffic, and conversions using GA4 and Search Console.

Job Type: Full-time

Pay: From $50,000.00 per year

Benefits:

1. 401(k)
2. 401(k) matching
3. Dental insurance
4. Employee assistance program
5. Employee discount
6. Flexible spending account
7. Health insurance
8. Health savings account
9. Life insurance
10. Paid time off
11. Parental leave
12. Referral program
13. Retirement plan
14. Tuition reimbursement
15. Vision insurance

People with a criminal record are encouraged to apply

Work Location: Remote