Interactive Strategies is a digital agency that helps mission-driven organizations share their stories and reach their audiences. We work with organizations in areas such as climate action, public health, fundraising, and social impact. We’re looking for a Senior Web Content Strategist who can combine strategy, writing, creativity, and user-focused thinking.

You understand that good content is more than just words. It should have a clear purpose, support business goals, and connect with the right audience. You’ll review existing content, identify gaps, organize information, and create strategies that make websites clearer and more effective.

About Interactive Strategies

Interactive Strategies is a full-service digital agency based in Washington, DC. We work with nonprofits, associations, and B2B and B2C organizations on fundraising, digital marketing, websites, and other digital projects.

Our clients include Operation Smile, America's Poison Centers, Air Line Pilots Association, Harvard Belfer Center, American Kidney Fund, Rainforest Trust, Special Olympics, The Sentencing Project, and the World Bank.

What You’ll Do

• Create web content strategies: Research audiences, review existing content, study competitors, and develop plans for creating, organizing, and managing website content.
• Work with creative teams: Collaborate with designers, creative directors, and digital strategists to create content that works well with visual designs.
• Work with clients: Understand client goals and make sure content strategies meet their needs, timelines, and objectives.
• Follow content best practices: Use SEO, accessibility, UX writing, and web content best practices.
• Adapt to different brands: Write in different tones and styles while following each client's brand guidelines.
• Manage website content: Create, edit, and update content using CMS platforms such as WordPress, Drupal, and Sitecore.
• Follow new trends: Stay updated on digital content trends, new technologies, and AI tools. Help clients use these tools responsibly.
• Support other marketing projects: Help with emails, paid advertising, social media ads, and creative campaigns.
• Support business development: Help create proposals, presentations, and other materials for potential clients.
• Review other writers' work: Edit and provide feedback to help improve the quality of team content.

What We’re Looking For

• Experience: 5+ years of professional writing experience, preferably in an agency environment.
• Education: A related degree or equivalent professional or military experience.
• Web content expertise: Strong understanding of web content strategy, UX writing, content design, and digital marketing copy.
• Creativity: Ability to develop fresh and original content ideas.
• Versatility: Ability to write for different industries, brands, audiences, and communication channels.
• CMS knowledge: Experience with platforms such as WordPress, Drupal, or Sitecore.
• Project management: Ability to manage multiple projects, deadlines, and details while maintaining quality.
• Teamwork: Comfortable working with others, receiving feedback, and sharing ideas.
• Editing Capabilities: Strong grammar, proofreading, editing, and attention to detail.
• Nonprofit experience: Understanding of nonprofit organizations, fundraising, or mission-driven content is helpful.

Bonus Capabilities

• SEO experience, including keyword research and tools such as SEMrush or Ahrefs.
• Knowledge of AI trends and prompt engineering.
• Experience with content management tools such as Gather Content, Slickplan, or Bynder Content Workflow.

What We Offer

• Salary of $82,500–$105,000 per year, based on experience and Capabilities.
• Supportive and collaborative work environment.
• Flexible work schedule and remote work options.
• Washington, DC office with local employees working onsite twice a week.
• Professional growth and learning opportunities.
• Opportunities to work with different industries, especially nonprofits.
• Training, conferences, and networking opportunities.
• Opportunities for career advancement.

Benefits

Interactive Strategies believes employees should enjoy their work and have a healthy balance between work and personal life.

Benefits include:

• Health, dental, and vision insurance
• Flexible Spending Account (FSA)
• Profit sharing
• 4 weeks of PTO to start and 5 weeks after three years
• Short-term and long-term disability insurance
• Life and AD&D insurance
• 11 paid holidays
• 401(k) with company match
• New business referral bonus
• Professional development opportunities
• Flexible work schedule
• DC Metro Smart Benefits

How to Apply

Submit your resume along with writing samples that show your range. Samples can include website content, blog posts, emails, advertisements, or articles.

A standard cover letter isn't required. Instead, include a short introduction that tells us about yourself and your creative approach.

Interactive Strategies is committed to diversity and equal opportunity. The company values different perspectives and believes diverse voices help create stronger work for clients.