We are looking to add a Yourgi Paid Media Manager to our team!

LOCATION: Fully Remote (U.S.-based & occasional travel)

REPORTS TO: Director of Marketing

CORE RESPONSIBILITES:

• Develop and manage a full-funnel paid media strategy across platforms including Meta, Google, YouTube, LinkedIn, Reddit, TikTok, TV, out-of-home, and others
• Lead media planning, buying, budgeting, testing frameworks, and ongoing optimization
• Monitor and analyze campaign performance, translating data into actionable insights and strategic recommendations
• Track, manage, and report on all paid media spend
• Collaborate with creative and content teams to ensure assets are optimized for performance and aligned with brand standards
• Partner with influencer, organic social, and lifecycle marketing leads to maintain cohesive messaging and integrated channel strategies
• Stay informed on platform updates, algorithm shifts, competitive trends, and emerging ad technologies
• Build and maintain strong relationships with external partners, including Meta, Google, and TikTok reps
• Oversee proper implementation of pixels, conversion tracking, UTMs, and event-based targeting in partnership with dev and analytics teams
• Support forecasting efforts for spend, performance, and acquisition targets
• Contribute to crisis management planning alongside our PR agency

REQUIREMENTS:

Education & Experience:

• 5–7+ years of hands-on experience managing paid media campaigns in-house or at an agency, ideally within a fast-paced DTC, marketplace, or service-based environment
• Demonstrated expertise in Meta Ads Manager and Google Ads, with strong experience running multi-channel performance campaigns
• Strong understanding of digital media measurement, attribution models, and performance analytics
• Proven ability to turn complex data into clear, actionable insights
• Excellent project management and cross-functional collaboration skills
• Experience supporting both B2C and B2B acquisition strategies is a plus
• Passion for pets and an interest in making pet care simpler is a bonus

PERKS:

• Health, vision, dental, long & short-term disability, and Life insurance
• A Startup mentality company with stable funding
• 401k match
• Pet Care discounts
• Flexible Time Off
• Opportunity to grow your career with a network of like-minded professionals

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