We are seeking a creative, results-driven Marketing Manager to lead and execute marketing initiatives for our growing automotive accessories brand. The ideal candidate will have experience in digital marketing, e-commerce, and automotive enthusiast markets, with a strong understanding of Google Ads, email marketing, product merchandising, and visual content creation.

This role will be responsible for driving online sales, increasing brand awareness, managing digital advertising campaigns, and supporting new product launches across multiple vehicle platforms.

Key Responsibilities

Digital Marketing & Advertising

1. Create, manage, and optimize Google Ads campaigns (Search, Shopping, Performance Max, and Display).
2. Monitor advertising budgets and maximize return on ad spend (ROAS).
3. Conduct keyword research and competitor analysis.
4. Track campaign performance and provide monthly reporting and recommendations.

Google Merchant Center & E-Commerce

1. Manage Google Merchant Center product feeds.
2. Troubleshoot feed errors and optimize product listings.
3. Improve product visibility through feed enhancements and SEO best practices.
4. Work closely with e-commerce platforms to maintain accurate product information.

Email Marketing

1. Develop and execute email marketing campaigns using platforms such as Klaviyo, , or similar.
2. Create promotional emails, product announcements, newsletters, and automated customer flows.
3. Monitor email performance metrics including open rates, click-through rates, and conversions.
4. Build customer segmentation strategies to improve engagement and sales.

Content Creation & Graphic Design

1. Create marketing graphics for websites, social media, email campaigns, and advertisements.
2. Edit product photos and prepare marketing materials for new product launches.
3. Collaborate with photographers, videographers, and content creators.
4. Maintain brand consistency across all marketing channels.

SEO & Website Content

1. Write and optimize product descriptions, category pages, blog content, and landing pages.
2. Develop SEO-friendly titles, meta descriptions, and keyword strategies.
3. Improve organic search rankings and website traffic.

Social Media & Brand Growth

1. Manage social media content calendars and promotional campaigns.
2. Support influencer and sponsorship opportunities within the automotive community.

Product Marketing

1. Coordinate marketing efforts for new product releases.
2. Create launch campaigns, promotional materials, and sales strategies.
3. Work with sales and product development teams to identify growth opportunities.

Qualifications

Required

1. 2+ years of digital marketing experience.
2. Experience managing Google Ads campaigns.
3. Knowledge of Google Merchant Center.
4. Experience with email marketing platforms.
5. Basic graphic design skills using Adobe Photoshop, Canva, or similar software.
6. Strong written communication and copywriting skills.
7. Familiarity with e-commerce platforms such as Shopify, BigCommerce, WooCommerce, or Magento.
8. Strong analytical and problem-solving abilities.

Preferred

1. Automotive industry experience or passion for cars, trucks, Jeeps, or performance vehicles.
2. Experience with SEO and content marketing.
3. Photography and video editing experience.
4. Knowledge of automotive aftermarket products and enthusiast communities.

Compensation & Benefits

1. Competitive salary based on experience.
2. Performance-based bonus opportunities.
3. Paid holidays and vacation.
4. Employee discounts on company products.
5. Career growth opportunities within a growing automotive brand.

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