Marketing & Communications Manager - Job Expectations

Specific Duties

• Maintain and manage all traditional and digital advertising for all company clinic locations, all in conjunction with the company’s president, #1 priority
• Directly manage company event marketing efforts.
• Write, plan, design and direct design for current and future marketing campaigns and materials in both traditional and digital media.
• Manage all internal communications, including regular maintenance of Hearinghealthier.com and the company intranet.
• Maintain and manage all web applications and programming languages for company website in congruence with outside web agaency.
• Create and manage all paid search campaigns
• Administer and sustain online channels focusing on Search Engine Optimization, social media, and marketing analytics
• Generate meaningful and relevant metrics, while providing insights and opportunities to expand brand awareness to support our business objectives
• Manage, measure, analyze, and report on web performance including SEO, AdWords, and digital campaigns
• Analyze the effectiveness of digital campaigns through performance metrics prepared weekly, monthly, and quarterly.
• Create and maintain budget for online channels
• Manage a defined annual $500k + marketing budget for the company.
• In collaboration with a hired consultant, direct company’s hearing health experts in relationship and disease state marketing to regional primary care physicians
• Collaborate with the company’s hearing health experts and their teams to design and implement regional marketing strategies for each of the company’s clinic locations.
• Build relationships with area businesses, presenting and leading hearing aid discount plans for their companies’ employees and the businesses’ constituents.
• Regularly meet with Management team to discuss opportunities and move the company’s marketing plan forward.
• Manage costs, effectiveness and any way to improve or streamline processes
• Other duties as assigned.

Technical Competencies

• Effectively execute the above specific duties using the following technical proficiencies:
• Microsoft Office Suite
• Graphic Design using Adobe Creative Suite
• Website Management
• Inbound Marketing using HubSpot
• Server Maintenance using Amazon Web Services
• Paid Search advertising using Google Ads, Bing Ads and Yelp
• Social Media Marketing using Facebook, Instagram, Twitter, Ti k Tok, You Tube Channel, and blogs

Job Type: Full-time

Pay: $72,000.00 - $85,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 10 hour shift
• 8 hour shift
• Monday to Friday
• Weekends as needed

Ability to Commute:

• Overland Park, KS 66062 (Preferred)

Ability to Relocate:

• Overland Park, KS 66062: Relocate before starting work (Preferred)

Work Location: In person

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