We’re looking for an experienced Influencer & Affiliate Marketing Lead to take ownership of our influencer, ambassador, and affiliate programs across multiple apparel and lifestyle brands, including Legendary Whitetails, Thorogood Workwear, a beachwear brand, and additional women’s western-inspired lifestyle brands.

This is a contract role reporting to the Director of Brand Marketing. We need someone who can step in, assess what we’re currently doing, develop a strategy, and run these programs from end to end with minimal oversight.

This is not simply an influencer outreach or gifting position. You’ll be responsible for finding the right partners, building relationships, negotiating deals, managing campaigns and deliverables, growing our affiliate programs, analyzing performance, and continually identifying ways to make the programs stronger.

What You’ll Do

• Own influencer, ambassador, and affiliate strategy across multiple brands.
• Research, vet, recruit, and build relationships with influencers, ambassadors, affiliates, and UGC creators.
• Develop different creator strategies based on each brand’s unique audience, aesthetic, and goals.
• Manage creator outreach and ongoing communication with influencers, managers, and agents.
• Negotiate rates, deliverables, timelines, product compensation, usage rights, and partnership terms.
• Manage partnerships from initial outreach through contracts, product shipment, content delivery, analytics, and final reporting.
• Develop influencer campaigns around product launches, promotions, events, seasonal initiatives, and other marketing priorities.
• Create professional campaign briefs, influencer guidelines, ambassador materials, and partnership decks using Canva.
• Maintain organized influencer and ambassador databases, including contact information, rates, products sent, deliverables, usage rights, and partnership history.
• Collect creator content and analytics and ensure all agreed-upon deliverables are completed on time.
• Analyze reach, engagement, views, clicks, conversions, affiliate revenue, and other KPIs to determine which partnerships are working.
• Provide recommendations on which creators to renew, expand, renegotiate, or discontinue.

Affiliate Program Management

A major focus of this role will be growing our affiliate programs.

• Manage and optimize our existing Amazon affiliate program through Levanta.
• Recruit and activate new Amazon affiliates and evaluate ongoing performance.
• Help us research, select, and implement a new affiliate platform for our direct-to-consumer brands outside of Amazon.
• Build the DTC affiliate program from the ground up, including recruitment, onboarding, commission strategy, communication, promotions, tracking, and reporting.
• Develop strategies to keep affiliates active and engaged throughout the year.
• Identify successful affiliates who could grow into larger ambassador or paid influencer relationships.
• Connect our influencer, ambassador, and affiliate efforts into a more cohesive and scalable creator program.

What We’re Looking For

• 5+ years of experience in influencer marketing, creator partnerships, affiliate marketing, ambassador management, or a related field preferred.
• Proven experience owning and managing influencer or affiliate programs, not simply assisting with them.
• Strong experience recruiting, communicating with, and managing creators.
• Experience negotiating rates, deliverables, usage rights, and partnership terms.
• Experience managing affiliate programs and understanding commissions, attribution, conversions, and performance reporting.
• Experience with Levanta is highly preferred.
• Experience implementing or helping launch a new affiliate platform/program is a major plus.
• Experience with apparel, fashion, outdoor, workwear, western, retail, or lifestyle brands is preferred.
• Strong understanding of Instagram, TikTok, Facebook, YouTube, Amazon, and the creator landscape.
• Comfortable analyzing data and turning results into actionable recommendations.
• Strong organizational, spreadsheet, and project-management skills.
• Comfortable creating presentations, briefs, and decks in Canva and/or PowerPoint.
• Excellent communication and negotiation skills.
• Highly proactive, resourceful, organized, and able to work independently.

Who We’re Looking For

We want someone who can own this channel for us. You should be comfortable being given our brands, goals, budgets, and existing partnerships and then taking the lead on what happens next.

We’re looking for someone who will proactively identify opportunities, bring recommendations to the table, solve problems, keep relationships moving, and report back on what’s working and what we should do next.

To Apply

Please submit your resume and briefly describe your experience managing influencer, ambassador, and/or affiliate programs. If possible, include examples of programs or campaigns you have personally managed and their results.

If you have experience with Levanta, launching an affiliate program, or selecting/implementing an affiliate platform, please be sure to highlight that experience in your application.

Pay: $25.00 - $35.00 per hour

Work Location: Remote

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