You’re Not Looking for Another Marketing Job.

Grand Forks, ND | Competitive Salary | Full-Time | In-Person

You’re looking for the opportunity to build something people remember.

You believe marketing isn’t about making posts.

It’s about creating momentum.

It’s about telling stories that inspire people to join a movement, creating a brand that communities trust, and building a company that talented people actively seek out.

At Big Inc., we’re building one of the fastest-growing FedEx Ground organizations in North America.

Today we’re approaching $35 million in annual revenue.

Our vision is to surpass $100 million within the next two years.

That doesn’t happen through advertising alone.

It happens by building an employer brand that attracts exceptional people before they ever need a job.

It happens by creating a recruiting engine that never runs dry.

It happens by helping every employee become an ambassador for the Big Inc. brand.

We’re looking for someone who can take the marketing foundation we’ve built and multiply its impact by ten.

This isn’t a position for someone who simply enjoys marketing.

It’s for someone who wants to build one of the strongest employer brands in America.

About Big Inc.

We are an independent FedEx Ground contractor operating under the trusted brands:

1. Big Red
2. Big Green
3. Big Blue
4. Big Smokey
5. Kronus Logistics

Our mission is simple:

We Relentlessly Deliver Excellence through Safety, Precision, and Integrity.

Every impact we deliver creates trust.

Every employee we hire creates opportunity.

Every relationship we build strengthens our future.

As we continue expanding across multiple states, we’re looking for someone who believes marketing can become one of our greatest competitive advantages.

The Role

We’re seeking an ambitious, creative, data-driven Growth Marketing Strategist to own the future of our employer brand and recruiting marketing.

This role combines storytelling, recruiting strategy, content creation, branding, analytics, community engagement, and growth marketing into one mission:

Make Big Inc. the company everyone wants to work for.

You’ll work directly alongside executive leadership to build a recruiting engine that consistently attracts exceptional teammates, strengthens employee engagement, and expands our reputation throughout every market we serve.

If you enjoy creating momentum instead of simply maintaining marketing…

You’ll love this role.

Your Mission1. Build a World-Class Employer Brand

Develop messaging that clearly communicates who Big Inc. is, what we believe, and why exceptional people choose to build careers here.

2. Create a Recruiting Engine

Build sustainable recruiting systems that generate qualified applicants year-round through organic marketing, strategic campaigns, referrals, and community engagement.

3. Multiply Our Marketing Impact

Take our existing marketing strategy and increase its effectiveness by 10X through precision messaging, compelling storytelling, creative campaigns, and continuous optimization.

4. Turn Employees Into Brand Ambassadors

Help every teammate understand how to promote the Big Inc. brand through authentic storytelling, employee advocacy, referrals, and internal communications.

5. Grow the Business Through Marketing

Increase awareness among future employees, strategic partners, communities, and prospective acquisition opportunities while helping support our growth from $30M to $100M.

What Success Looks Like

Within your first year:

1. Qualified candidate flow consistently exceeds hiring demand.
2. Recruiters/Location managers spend less time searching for talent and more time selecting great people.
3. Organic recruiting significantly reduces dependence on paid advertising.
4. Social media consistently produces meaningful engagement and recruiting leads.
5. Driver testimonials and employee stories become one of our strongest recruiting assets.
6. Big Inc. becomes recognized as an employer of choice throughout our markets.
7. Communities begin reaching out to us about expanding into their region.
8. Our recruiting engine can scale rapidly during Peak because our organic pipeline is already strong.

Add a "Day in the Life"A Typical Week Might Include

1. Filming drivers at a station
2. Launching a recruiting campaign
3. Meeting with leadership
4. Reviewing hiring analytics
5. Designing referral campaigns
6. Editing video content
7. Updating the website
8. Running paid Meta campaigns
9. Interviewing drivers for testimonials
10. Brainstorming employer branding ideas

People love visualizing the work, and this is commonly asked questions!!Key Performance Indicators

Success isn’t measured by how many posts you create.

It’s measured by business results.

You’ll be evaluated by improvements in:

1. Time to Fill
2. 90-Day Retention
3. Qualified Candidate Flow
4. Referral Rate
5. Organic Recruiting Performance
6. Website Traffic & Career Page Conversions
7. Social Media Engagement
8. Online Reviews
9. Followers & Community Growth
10. Candidate-to-Hire Conversion Rate
11. Internal Employee Engagement
12. Recruiting Success in Hard-to-Hire Markets

ResponsibilitiesMarketing & Brand Development (50%)

1. Develop and execute multi-platform marketing campaigns.
2. Produce professional photo and video content.
3. Manage all social media platforms.
4. Build recruiting funnels and marketing campaigns.
5. Maintain and improve the company website.
6. Manage email marketing campaigns.
7. Create graphics and recruiting materials.
8. Develop employee testimonial campaigns.
9. Analyze campaign performance and optimize continuously.

Community & Internal Marketing (20%)

1. Represent Big Inc. at career fairs.
2. Build community partnerships.
3. Develop employee communication campaigns.
4. Create internal branding initiatives.
5. Teach leaders and employees how to become brand ambassadors.
6. Strengthen company culture through consistent messaging.

Recruiting Support (30%)

1. Recruit during periods of hiring demand.
2. Build talent pipelines before they’re needed.
3. Coordinate recruiting campaigns.
4. Manage applicant communication.
5. Improve candidate experience.
6. Support hiring managers with recruiting strategy.

What You Bring

1. Bachelor’s degree in Marketing, Communications, Business, or related field (preferred).
2. Experience building brands through digital marketing.
3. Strong content creation skills (photo, video, copywriting).
4. Proven ability to grow audiences organically.
5. Strong analytical mindset with experience using marketing data to make decisions.
6. Excellent written and verbal communication skills.
7. Experience recruiting or employer branding is highly preferred.
8. Comfortable working directly with executive leadership.
9. Ability to thrive in a fast-growing organization.

Technical Skills

Experience with:

1. Meta Business Suite
2. Google Analytics
3. WordPress
4. LinkedIn
5. Indeed Employer
6. CRM software
7. AI productivity tools
8. Professional video editing software
9. Graphic design platforms

Your Edge

You don’t think like a marketer.

You think like a builder.

You combine creativity with strategy.

You measure success by business growth—not likes.

You enjoy moving quickly.

You solve problems before others notice them.

You see opportunities where others see obstacles.

You believe marketing should create measurable impact.

Why Join Big Inc.?

This is your opportunity to build something extraordinary.

You’ll have:

1. Direct access to executive leadership.
2. Freedom to innovate and test new ideas.
3. The opportunity to shape a nationally recognized employer brand.
4. A meaningful role in growing a company from $35M to $100M.
5. Significant career advancement with a path toward Director of Marketing and ultimately Chief Marketing Officer.
6. The ability to create lasting impact on thousands of careers and the communities we serve.

Our Values: Be a DRIVER

1. Discipline – Do what needs to be done, even when you don’t feel like it.
2. Responsibility – Own your actions and outcomes.
3. Inspiring – Lead by example.
4. Veracity – Operate with honesty and transparency.
5. Effectiveness – Maximize impact through purposeful action.
6. Results – Deliver measurable outcomes that align with our mission.

Ready to Build a Brand People Want to Join?

If you’re excited by the opportunity to build one of the strongest employer brands in the transportation industry, and help shape the future of a company on a $100 million growth trajectory, we’d love to hear from you.

Send your resume to careers @biginccontracting.com with “Growth Marketing Strategist” and where you found this posting in the subject line.

Pay: $75,000.00 - $110,000.00 per year

Benefits:

1. Dental insurance
2. Health insurance
3. Life insurance
4. Vision insurance

Work Location: Remote

Are you looking for remote jobs near your area? At Yulys, thousands of employers are looking for exceptional talent like yours. Find a perfect job now.