Location: People's Colony No.1 Satyana Road Faisalabad

Job Type: Full-Time

Experience Required: 3+ Years

Working Hours: 1 PM to 9 PM

About Shoaib Projects

Shoaib Projects is a growing digital solutions agency specializing in digital marketing, web development, branding, and business growth strategies for clients across the UK and internationally.

We are looking for a highly motivated Digital Marketing & SEO Specialist who can independently manage Google Ads campaigns, improve search engine rankings, and deliver measurable business growth for multiple client accounts.

This role is ideal for someone who is analytical, proactive, and passionate about performance marketing.

Key ResponsibilitiesGoogle Ads Management

1. Plan, create, launch, and optimize Google Ads campaigns across Search, Display, Performance Max, YouTube, and Remarketing.
2. Manage advertising budgets across multiple client accounts.
3. Conduct keyword research, audience targeting, and competitor analysis.
4. Optimize bidding strategies and campaign budgets.
5. Continuously improve campaign performance through A/B testing and data-driven optimization.
6. Monitor and improve KPIs including:
7. Click-Through Rate (CTR)
8. Cost Per Click (CPC)
9. Cost Per Acquisition (CPA)
10. Return on Ad Spend (ROAS)
11. Conversion Rate
12. Quality Score
13. Develop lead generation, brand awareness, and remarketing campaigns.
14. Optimize landing pages to maximize conversions.
15. Identify new opportunities to improve campaign performance and ROI.

Search Engine Optimization (SEO)

1. Perform keyword research and competitor analysis.
2. Conduct on-page SEO optimization.
3. Perform technical SEO audits and recommend improvements.
4. Optimize website structure, metadata, schema, and internal linking.
5. Work closely with content writers to improve organic search performance.
6. Monitor website performance using Google Search Console.
7. Implement SEO best practices on WordPress and Shopify websites.
8. Track keyword rankings and prepare monthly SEO performance reports.

Analytics & Conversion Tracking

1. Configure and manage Google Analytics 4 (GA4).
2. Set up Google Tag Manager.
3. Implement and troubleshoot conversion tracking.
4. Monitor attribution models and campaign performance.
5. Build dashboards and performance reports.
6. Present actionable recommendations based on campaign data.

Continuous Improvement

1. Stay updated with Google Ads, SEO, AI tools, and digital marketing trends.
2. Research competitors and identify growth opportunities.
3. Recommend innovative marketing strategies to improve client performance.
4. Test and implement new advertising features and automation tools.

Required QualificationsEducation

1. Bachelor's degree in Marketing, Business, Communications, Computer Science, or a related field is preferred.

Experience

1. Minimum 3 years of hands-on experience managing Google Ads campaigns.
2. Experience running lead generation campaigns with measurable results.
3. Experience managing multiple client accounts.
4. Strong understanding of conversion optimization and landing page best practices.
5. Practical SEO experience across on-page, off-page, and technical SEO.

Technical Skills

Candidates should have experience with:

1. Google Ads
2. Google Analytics 4 (GA4)
3. Google Tag Manager
4. Google Search Console
5. SEMrush or Ahrefs
6. WordPress
7. Shopify
8. SEO Copywriting
9. Conversion Tracking
10. Landing Page Optimization

Preferred Skills

Experience with any of the following will be considered a strong advantage:

1. Meta Ads
2. Microsoft Ads
3. Looker Studio
4. Hotjar or Microsoft Clarity
5. AI Marketing Tools
6. Email Marketing Platforms
7. Local SEO
8. Marketing Automation

Certifications

The following certifications are preferred:

1. Google Ads Search Certification
2. Google Analytics Certification
3. Meta Certified Digital Marketing Associate (Optional)

What We're Looking For

The ideal candidate is:

1. Analytical and data-driven
2. Detail-oriented
3. Proactive and self-motivated
4. Results-focused
5. Strong problem solver
6. Excellent communicator
7. Able to work independently
8. Comfortable managing multiple projects simultaneously
9. Passionate about continuous learning and professional growth

What We Offer

1. Competitive salary based on experience.
2. Remote or hybrid working opportunities.
3. Exposure to international clients.
4. Opportunity to manage diverse digital marketing projects.
5. Professional development and certification support.
6. Collaborative and growth-oriented work environment.
7. Career progression within Shoaib Projects.

How to Apply

Please submit:

1. Updated CV
2. Portfolio or case studies (if available)
3. Google Ads certifications (if applicable)
4. A brief cover letter explaining your relevant experience and why you'd be a great fit for Shoaib Projects.

Pay: Rs50,000.00 - Rs90,000.00 per month

Work Location: In person

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