We are seeking a dynamic and results-driven Digital Marketing Project Manager to lead and execute innovative digital marketing campaigns across multiple platforms. This role offers an exciting opportunity to shape our online presence, optimize marketing strategies, and drive measurable growth. As a key player in our marketing team, you will coordinate cross-functional efforts, manage digital projects from inception to completion, and analyze performance metrics to ensure success. The ideal candidate will possess a passion for digital marketing, technical proficiency, and a strategic mindset to elevate our brand in the digital landscape.

Responsibilities

• Develop, implement, and oversee comprehensive digital marketing campaigns including SEO, SEM, paid advertising, social media advertising campaigns, email marketing, and content creation.
• Manage paid advertising campaign setup and optimization across platforms such as Google Ads (including Google AdWords), Facebook Advertising, and other social media channels.
• Utilize SEO tools and web analytics reporting tools like Google Analytics and Google Tag Manager to monitor campaign performance and identify opportunities for improvement.
• Conduct keyword research and competitive analysis to inform content strategies and enhance search engine rankings through SEO best practices.
• Collaborate with creative teams to produce engaging graphic design assets using Adobe Creative Suite (Photoshop, Illustrator) and content management systems like WordPress.
• Implement conversion optimization techniques by analyzing user behavior data and adjusting campaigns or website elements accordingly.
• Coordinate website management tasks including website updates, performance marketing initiatives, and technical enhancements utilizing HTML, CSS, JavaScript, SQL, and content management systems.
• Track project timelines, budgets, and deliverables while maintaining clear communication with stakeholders throughout each phase of digital campaign management.
• Generate detailed reports on web analytics and marketing analytics to measure ROI and inform future strategies.

Skills

• Proficiency with SEO tools such as SEMrush or Ahrefs for keyword research and site audits.
• Strong understanding of conversion optimization strategies to improve lead generation and sales outcomes.
• Experience with Adobe Photoshop, Adobe Creative Suite applications, and content creation for digital platforms.
• Hands-on experience managing WordPress websites along with website management best practices.
• Expertise in Google Ads (including Google AdWords), Facebook Advertising, paid search marketing, and paid advertising campaign management.
• Technical skills in HTML, CSS, JavaScript, SQL for website customization and troubleshooting.
• Knowledge of marketing automation platforms for campaign setup and nurturing leads effectively.
• Ability to analyze web analytics data using tools like Google Analytics for performance reporting.
• Skilled in social media management across various platforms including LinkedIn B2B marketing strategies.
• Experience with email marketing campaigns using popular platforms such as Mailchimp or HubSpot.
• Familiarity with web analytics reporting tools to track KPIs and optimize campaigns accordingly.
• Strong copywriting skills for creating compelling content tailored to target audiences.
• Demonstrated ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.

Join us as a Digital Marketing Project Manager if you're passionate about leveraging cutting-edge digital tools to craft impactful campaigns that deliver real results! This paid position offers an engaging environment where your strategic thinking and technical expertise will make a tangible difference in our brand’s growth trajectory.

Pay: $50,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person

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