Job Category: Marketing | JR-22434

Job Location: Work from Home

Why will you love working with this Client?

Work with a highly professional, US-based team and be the Digital Marketing Manager we are looking for! This business has a growing team here in the Philippines with a great culture!

Location / Shift Work From Home, US Shift About The Role The Digital Marketing Manager is responsible for the strategic development, management, and execution of all digital marketing, social media, website management, and brand-building initiatives across all associated house brands. The role will ensure a consistent and professional digital presence across all online channels while supporting business growth, brand awareness, customer engagement, recruitment efforts, trade marketing activities, and product launches. This individual will act as the guardian of the company's digital identity, ensuring that what customers experience online accurately reflects the strength, professionalism, and market presence demonstrated in stores and throughout the trade. Key Responsibilities 1. Group Brand Management

Develop and maintain a unified brand strategy across Barbados and Jamaica.

Ensure consistency in:

Logos

Brand colours

Messaging

Visual identity

Product positioning

Promotional campaigns

Create and maintain Group Brand Standards Guidelines.

Support the launch and development of new house brands.

2. Social Media Management Manage and grow all social media platforms, including but not limited to: Corporate Pages

GDI Barbados

GDI Jamaica

LinkedIn pages

Future regional entities

House Brand Pages

Angel Cloud

Klean-Az

Any future private-label brands

Supplier-supported brand pages where applicable

Responsibilities Include:

Content calendar creation

Graphic design coordination

Photography coordination

Videography coordination

Reels creation

Story management

Community management

Influencer collaborations

Paid advertising

Campaign reporting

Content Targets

Minimum monthly content schedule per page

Product education content

Promotions

Customer testimonials

Team culture content

Recruitment content

Trade visits

Warehouse operations

Community initiatives

Supplier highlights

Product launches

3. Digital Advertising & Lead Generation Develop and manage:

Facebook Ads

Instagram Ads

LinkedIn Campaigns

Google Ads

YouTube Advertising

Email Marketing Campaigns

Responsibilities Include:

Campaign planning

Budget management

Audience targeting

A/B testing

Conversion tracking

Lead generation

Return on advertising spend (ROAS) reporting

4. Website Management & Development Ovesee Responsibilities include:

Website content updates

Product catalogue updates

Brand pages

News articles

SEO optimization

User experience improvements

Mobile optimization

Landing page creation

Website analytics

Lead capture systems

Contact form optimization

Coordinate with external developers where necessary. 5. Content Production Plan and coordinate:

Professional photography

Product photography

Lifestyle photography

Video shoots

Testimonial videos

Staff features

Product demonstrations

Supplier visits

Trade events

Corporate events

Maintain a digital asset library for all territories. 6. Trade Marketing Support Work alongside:

Sales Teams

Merchandising Teams

Area Managers

Brand Managers

Suppliers

To Create:

In-store promotional campaigns

Retail displays

POS materials

Product launch campaigns

Customer competitions

Retail activation programs

Ensure digital campaigns support in-store execution. 7. Employer Branding & Recruitment Marketing Support HR through:

Recruitment campaigns

Employee spotlight features

Team culture content

Career page management

Staff recognition programs

Training highlights

Community involvement campaigns

Position both companies as employers of choice. 8. Email Marketing & CRM Development Manage:

Customer newsletters

Promotional campaigns

Supplier updates

New product announcements

Customer retention campaigns

Maintain and grow customer marketing databases. 9. Analytics & Reporting Produce monthly reports covering:

Follower growth

Reach

Engagement

Website traffic

Ad performance

Lead generation

Campaign ROI

Brand performance

Present findings and recommendations to senior management. 10. Strategic Brand Development Lead long-term initiatives including:

House brand development

Brand architecture

Market research

Consumer insights

Competitor monitoring

Digital innovation

AI marketing tools

E-commerce opportunities

Online customer experience improvements

Key Performance Indicators (KPIs) Digital Growth

15-25% annual social media growth

Website traffic growth

Email database growth

Engagement

Engagement rate targets achieved

Community response times maintained

Content Delivery

Monthly content schedule completed

Campaign deadlines achieved

Brand Development

Successful launch of new brands

Consistent brand standards maintained

Commercial Impact

Leads generated

Promotion participation

Sales campaign support

Marketing ROI achieved

Required Qualifications Education Bachelor's Degree in:

Marketing

Digital Marketing

Communications

Public Relations

Business Administration

Graphic Design

Experience Minimum 5 years' experience in:

Digital Marketing

Social Media Management

Brand Management

Website Management

FMCG Marketing (preferred)

Technical Skills Proficiency in:

Meta Business Suite

Facebook Ads Manager

Google Analytics

Google Ads

Canva Pro

Adobe Creative Suite

WordPress

Odoo Website Module

Mailchimp

HubSpot

SEO tools

Video editing software

Photography direction

Experience with AI content creation tools is highly desirable. Personal Competencies

Highly creative

Excellent communicator

Strong project management skills

Detail oriented

Commercially minded

Data driven

Self-motivated

Organized

Strong copywriting skills

Ability to manage multiple brands simultaneously

Future Scope of the Role This position is intended to evolve into a Group Head of Marketing & Brand Development role responsible for:

Future Caribbean markets

Private label brand portfolio

E-commerce initiatives

Regional marketing strategy

Why join optiBPO? optiBPO is an exciting workplace where you will be surrounded by smart, talented professionals. They support clients across Australia, New Zealand, the US, Canada, and Europe. Moreover, this is an excellent opportunity for anyone interested in the Digital Marketing Manager role in an international environment.

Perks & Benefits

In-house medical team and HMO coverage.

A healthy workplace promotes collaboration and creativity.

Clear growth strategies and learning opportunities to advance your career.

Enjoy great perks and benefits, such as an in-house medical team and HMO coverage. We maintain a healthy workplace that promotes collaboration, creativity, and teamwork. In addition, we need to help you advance your career by elevating growth strategies. You will also have learning opportunities throughout your career journey with us. If you are passionate about contributing to a dynamic team, the Digital Marketing Manager role at optiBPO offers great career prospects. More Jobs Available

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