Job Description

When you join Intrepy, you become a member of a core team of experts in healthcare digital marketing. This role requires someone that can multi-task, who prides themselves in delivering quality work, is well organized, and has strong attention to detail. This is a client-facing opportunity, so excellent presentation and communication Capabilities are a must. works with clients to define goals and develop digital ad strategies that help them achieve those goals.

We are looking for a Digital Ads Specialist to join our Digital Ads team and help manage, optimize, and scale paid media campaigns across multiple client accounts.

This is a hands-on role for someone with strong experience across Google Ads and Meta Ads, managing multiple accounts simultaneously, and collaborating closely with the wider team.

Experience Level

• 3 to 6 years of hands-on experience in PPC / Paid Media.
• Proven experience managing 10+ Google Ads accounts simultaneously.
• Strong hands-on experience managing and optimizing Google Ads and Meta Ads campaigns.
• Experience working in an agency or multi-client environment is strongly preferred.
• Comfortable independently handling campaign management, optimization, troubleshooting, reporting, and performance analysis.

What You’ll Do

• Manage and optimize multiple Google Ads and Meta Ads accounts.
• Build, launch, monitor, and optimize Search, Display, and YouTube campaigns.
• Manage and scale Meta campaigns, including campaigns with limited, niche, or geographically restricted audiences.
• Conduct keyword research, search term analysis, audience research, and competitor analysis.
• Optimize budgets, bids, keywords, audiences, creatives, ad copies, and campaign structures.
• Monitor key performance metrics including CTR, CPC, CPA, Conversion Rate, ROAS, Impression Share, and Quality Score.
• Identify campaign issues, opportunities, and areas for improvement.
• Perform regular campaign audits and optimization checks.
• Support conversion tracking and measurement across Google Ads, Meta Ads, GA4, and Google Tag Manager.
• Monitor campaign budgets and pacing.
• Share clear performance insights, concerns, and recommendations with the team.

Must-Have Requirements

• Experience managing 10+ Google Ads accounts simultaneously.
• Hands-on experience with Meta Ads, including scaling campaigns with limited or niche audiences.
• Experience with:
• Google Search Campaigns
• Google Display Campaigns
• YouTube Campaigns
• Strong understanding of keyword match types, negative keywords, bidding strategies, audience targeting, remarketing, and campaign structures.
• Good understanding of conversion tracking and attribution fundamentals.
• Strong analytical and campaign troubleshooting Capabilities.
• Ability to manage multiple accounts, priorities, and deadlines simultaneously.

Required Certifications

• Google Ads Search Certification
• Google Ads Display Certification
• Meta Blueprint Certification

Workplace environment & Team Expectations

• It’s not “your account”, it’s OUR account.
• Collaborate, share learnings, and support the wider team.
• Take ownership and proactively raise issues and opportunities.
• Be open to feedback, new ideas, and different viewpoints.
• Be willing to learn new advertising channels, tools, and processes.
• Maintain a continuous Learning mindset for yourself and the team.
• Share new learnings, experiments, and best practices that can improve overall team performance.
• Respect team processes, communication, and ways of working.
• Individual growth should contribute to team growth and collective success.

Nice to Have

• Experience in Healthcare Marketing.
• Experience working with healthcare practitioners, clinics, hospitals, or medical businesses.
• Knowledge of healthcare advertising restrictions and compliance requirements.
• Experience or understanding of HIPAA-compliant marketing and tracking setups.
• Experience with Google Analytics 4 and Google Tag Manager.
• Experience with CallRail or similar call-tracking platforms.
• Knowledge of Programmatic Advertising, preferably StackAdapt.
• Experience or working knowledge of TikTok Ads.
• Experience or working knowledge of Snapchat Ads.
• Familiarity with landing page optimization and Conversion Rate Optimization.
• Previous experience working in a digital marketing or performance marketing agency.

What We Value

• Analytical and data-driven thinking
• Strong attention to detail
• Problem-solving
• Accountability and ownership
• Collaborative mindset
• Clear communication
• Curiosity and willingness to learn
• Continuous Learning
• Knowledge sharing
• Ability to work effectively within a fast-moving team

Equal Opportunity Employer

Intrepy is an equal opportunity employer and values diversity at all levels of the organization. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other protected characteristic under applicable law.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the role.

Job Type: Full-time

Pay: $45,000.00 - $48,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Health savings account
• Paid time off
• Vision insurance

Application Question(s):

• 2025 change in Google Ads - huge impact with clients, reduced lead quality|volume increase cost: move away from broad match keywords : what is your feedback on what has changed and what you can do strategically to get ahead of that and deliver superior product and performance for medical practices compared to competitors?
• Can you manage more than 10 accounts at once?
• Do you have experience with re-marketing campaigns?
• Do you own your own business?

Education:

• Associate (Preferred)

Experience:

• Social Media Advertising: 3 years (Required)
• Digital Ads: 3 years (Required)
• Healthcare Marketing: 1 year (Required)

Language:

• English (Required)

License/Certification:

• Google Ads Search Certification (Required)
• Google Ads Display Certification (Required)
• Meta Blueprint Certification (Required)

Shift availability:

• Day Shift (Preferred)

Work Location: Remote