Senior Manager, Demand Generation (SaaS)

Location: Remote (US-based)

Compensation: $120,000 base + $25,000 bonus (negotiable depending on experience)

About the Company

Our client are a fast-growing B2B SaaS company delivering mission-critical, cloud-based software to regulated customers. Their platform supports end-to-end workflows, data management, analytics, and reporting for organizations that operate in high-accountability environments.

Founded in the last decade, the business has scaled to hundreds of customers nationwide and is entering its next phase of growth. The go-to-market team is lean, collaborative, and highly focused on predictable pipeline creation and revenue impact.

About the Role

They are looking for a Senior Manager of Demand Generation to own and scale pipeline-driving programs across the full funnel. This role reports directly to the CRO and will play a central role in translating growth strategy into measurable demand outcomes.

You’ll design, execute, and optimize multi-channel demand programs—balancing short-term pipeline delivery with longer-term market activation. This is an ideal role for a hands-on builder who thrives in growth-stage environments and is motivated by tying marketing execution directly to revenue.

What You’ll Be Responsible For

Pipeline & Demand Ownership

• Own the design and execution of demand generation programs that deliver marketing-sourced and marketing-influenced pipeline aligned to revenue targets and ICP priorities.

Multi-Channel Campaign Execution

• Lead integrated campaigns across email, web, content, ABM, events, and paid channels (vendor-managed), ensuring coordinated execution and clear performance measurement.

Funnel Performance Optimization

• Monitor and improve conversion rates across the funnel (Inquiry → MQL → SQL), identifying friction points and testing improvements to increase velocity and efficiency.

Sales & RevOps Alignment

• Partner closely with Sales leadership and RevOps to ensure strong lead routing, SLA adherence, clean attribution, and shared accountability for pipeline outcomes.

Analytics & Reporting

• Define KPIs, dashboards, and reporting cadences that connect demand activity to pipeline health, forecast confidence, and GTM efficiency.

Experimentation & Optimization

• Lead ongoing experimentation through A/B testing, messaging iteration, channel optimization, and campaign retrospectives.

Event & ABM Support

• Support account-based and event-driven programs to drive meeting creation, account engagement, and post-event pipeline acceleration.

Experience required

Core Experience

• B2B SaaS demand generation experience in a growth-stage environment.
• Proven track record of driving measurable pipeline impact.
• Strong command of demand channels including email, lifecycle campaigns, ABM, content syndication, paid media oversight, and events.
• Metrics-driven mindset with experience tying campaigns to MQLs, SQLs, pipeline $, and conversion efficiency.
• Hands-on experience with CRM and marketing automation (lead scoring, routing, attribution, dashboarding).

Profile & Mindset

• Experience in regulated, public-sector-adjacent, or complex B2B markets is a plus.
• Builder mentality—energized by creating structure, launching programs, and improving systems.

Why This Role

• High ownership and visibility within the revenue organization
• Direct impact on pipeline, forecasting, and growth strategy
• Opportunity to build and scale demand generation in a business entering its next growth phase

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