Creative Content Strategist

Pet Industry

Remote

We’re looking for a highly creative, hands-on content operator to own and execute our content across DTC, Amazon, and retail channels. This is not a traditional “manager” role—this person will be behind the camera, in the weeds, concepting, shooting, editing, and optimizing high- performing content.

You’ll play a critical role in building our in-house content engine—creating compelling, performance-driven content that drives awareness, conversion, and brand love across all channels.

What You’ll Do

Content Creation & Production

• Concept, shoot, and edit high-volume short-form video content (TikTok, Reels, paid social)
• Create compelling product storytelling across DTC, Amazon, and retail environments
• Produce a mix of UGC-style, lifestyle, educational, and conversion-focused content
• Stay on top of trends and rapidly execute relevant content

Channel-Specific Content

• DTC: Develop content that drives conversion (landing pages, paid ads, social content)
• Amazon: Create optimized product videos, A+ content, and listing visuals that improve
• conversion
• Retail: Support retail launches with content for in-store, digital shelves, and partner
• marketing

Content Strategy & Testing

• Generate and test multiple creative concepts weekly (hooks, formats, messaging)
• Analyze performance and iterate quickly based on what’s working
• Partner with paid media and marketing to align content with growth goals

AI & Tools

• Leverage AI tools to enhance content creation, editing, ideation, and speed
• Continuously explore new tools to improve output and efficiency

What We’re Looking For

• 3–7+ years of experience creating content for consumer brands (DTC experience strongly preferred)
• Proven ability to shoot and edit high-performing short-form video content
• Deep understanding of TikTok, Instagram Reels, and performance-driven creative
• Experience creating content for conversion, not just engagement
• Familiarity with Amazon content best practices (product videos, A+ content) is a strong
• plus
• Comfortable working in a fast-paced, test-and-learn environment
• Strong creative instincts paired with a performance mindset
• Proficiency in tools like Adobe Creative Suite, CapCut, or similar editing platforms
• Experience with AI tools for content creation

What Success Looks Like

• Consistent output of high-quality, high-performing content across channels
• Increased engagement, conversion rates, and creative performance
• A scalable, repeatable content engine built in-house
• Reduced reliance on external agencies

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