The Content Creator/Copywriter will be responsible for developing compelling, strategic, and brand-consistent content that supports the bank’s marketing, communications, and community engagement initiatives. Responsibilities will include: serving as the primary writer for both internal and external communications, improving brand awareness and positioning; and responsible for writing and editing of Capital Ideas magazine.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

1. Develop and write engaging digital content for blogs, website pages, email campaigns, social media, digital ads and customer education materials
2. Write professional communication documents such as press releases, formal notices, emails, etc.
3. Proofread digital and hard copy documents/articles/presentations for accuracy and consistency. Make corrections as needed
4. Assist in the writing and editing of the Company’s magazine Capital Ideas
5. Write and edit press releases for products, services and other brand communications as needed
6. Draft and edit internal communications including employee memos, leadership updates, announcements, presentations and organizational communications
7. Assist in the design of all digital marketing campaigns in support of corporate vision and goals
8. Conduct competitive analyses on a regular basis for all existing and potential company market areas
9. Assist in the standardization and execution of the Farmers’ Brand across all channels
10. Develop quantitative and qualitative information used in making marketing decisions as it pertains to strategic planning for the company
11. Assist with internal corporate functions (meetings, lunches, etc.) as needed
12. Complete all mandatory and elective training, including BSA (Bank Secrecy Act) and Anti-Money Laundering procedures. Maintain compliance with all appropriate rules and regulations
13. Regular, predictable attendance is an essential requirement of this position
14. Complete all other duties as assigned

EDUCATION AND/OR EXPERIENCE:

1. Bachelor’s Degree in Business or Marketing required
2. Minimum three (3) years’ experience in a digital marketing role
3. Proficient writing, proofreading and editing skills required
4. Proficient use of Microsoft Office Suite of software products including Word, Excel, PowerPoint and Outlook
5. Proven ability to do extensive internet research and internet navigation
6. Must be highly detail-oriented

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