Sr Media Planner/Buyer

Job Description

The Senior Media Planner/Buyer will develop and implement overall media strategies and plans for MarCom Group and our clients.

Supervisory Responsibilities

• The Senior Media Planner/Buyer position does not supervise other employees.

Duties & Responsibilities

• Research client needs and provide insight into advertising opportunities.
• Responsible for all media planning, negotiation and buying for our clients.
• Determine the best strategic media mix given the nature of the target audience, client’s business objectives, budget, creative imperatives, and preferred advertising media.
• Monitor performance of client advertising campaigns, suggesting optimization, and reporting results.
• Stay up to date with the current media landscape and latest media trends.
• Build and maintain relationships with our clients and with advertising and media platforms.
• Work with Account Managers and Creative Directors to present media plan recommendations to client teams.
• Support Media team as needed or assigned.

Knowledge, Skills, & Abilities

• Strong knowledge of all existing media, including TV, radio, streaming services, digital, programmatic buying, social platforms, and emerging media options.
• Ability to use a variety of advertising analytics tools, databases, and spreadsheet programs to track and manage advertising campaigns.
• Negotiation skills: value-added, total cost, etc.
• Excellent interpersonal and communication skills.
• Good analytical and organizational skills.
• Effective at working under pressure and meeting tight deadlines.

Education & Experience

• Bachelor’s degree in business, market research, communication studies, marketing or relevant field.
• 7+ years of experience in media planning and buying.
• Proven success at effective media planning, negotiation skills and buying acumen.
• Professional certification a plus.
• Government account experience and recruitment experience is a plus.

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