Overview:

We are looking for a qualified candidate to fill the role of Senior Manager, Commercial Marketing. Reporting directly to the Senior Sales Director, this role will create demand via the development and implementation of strategic and tactical marketing growth plans across our product portfolio. The candidate will develop global marketing strategies for the business segments, develop global demand generation marketing campaigns, and guide the execution of supporting activities, including digital programs, customer engaging programs and events, and sales activation and support programs. In support of the global marketing strategies, you will collaborate with business teams, regional marketing, digital marketing and commercial teams for the development and implementation of comprehensive programs that will drive growth and ensure that region reaches or exceeds AOP. The candidate will also manage the regional demand generation and insides sales teams.

Responsibilities:

• Lead development and implementation of differentiated marketing programs that enable the TA business strategy, driving awareness, demand generation, and revenue growth above targets
• Drive effective go-to-market strategies and tactics that increase customer acquisition, retention, and expansion, by communicating clear value to target audiences and managing the marketing mix across the buyer’s journey to increase quality and velocity
• Collaborate with key partners, e.g., business teams, product solutions, regional marketing, commercial sales, to develop compelling marketing strategies and tactics
• Develop and drive effective utilization of customer-facing marketing assets, including content, creative concepts, and customer claims for utilization across all commercial channels
• Manage and coach demand generation and insides sales teams and create KPIs to ensure they meets business objectives
• Ensure measurement of marketing performance by establishing, measuring, and analyzing marketing performance data (KPIs and other metrics) to achieve program maximum impact within budget
• Contribute to thought leadership, PR, branding, events and other tactical or strategic marketing projects and teams as needed
• Coordinate with marketing leadership and contribute as needed to annual processes such as Strategic Planning, annual marketing planning and AOP planning

Qualifications:

The successful candidate will have a combination of education, knowledge, competencies, and experience that would include the following:

• Minimum of a degree in physical, materials science, life sciences or engineering with relevant technical experience to understand highly complex technical products and market to technical customer audience. MBA preferred
•  Minimum 7+ years of digital marketing and demand generation experience
• Broad functional experience in the fundamentals of marketing across the customer buying journey, from strategy to campaign development and execution
• Proven experience translating business capabilities and complex technical information into clear, compelling, and differentiated value propositions, positioning messaging, creative and marketing collateral.
• Expertise in customer segmentation, audience creation, and targeting
• Experience working collaboratively in a fast-paced, multinational company and getting results in a matrixed management operating environment
• Good understanding of materials science markets and end use customers; Sales experience a major plus

• Effective communicator (verbal, written, presentations), with proven ability to influence through a straight-forward style of communication
• Exceptional organizational skills and ability to manage multiple projects simultaneously and consistently meet deadlines
• Advanced commercial and business acumen; ability to recognize growth opportunities and capitalize on them
• Working knowledge of CRM, Google analytics, social media campaign analytics and marketing automation tools

• Confidence and effectiveness in advocating for the advancement of marketing initiatives - value and impact - to the wider organization
• Able to travel up to 30% globally

Company Description:

Waters Corporation (NYSE: WAT), the world's leading specialty measurement company, has pioneered chromatography, mass spectrometry and thermal analysis innovations serving the life, materials, and food sciences for more than 60 years. With more than 7,000 employees worldwide, Waters operates directly in 35 countries, including 15 manufacturing facilities, with products available in more than 100 countries. Our team focuses on creating business advantages for laboratory-dependent organizations to enable significant advancement in healthcare delivery, environmental management, food safety, and water quality.   

Working at Waters enables our employees to unlock the potential of their careers. Our global team is driven by purpose. We strive to be better, learn and improve every day in everything we do. We’re the problem solvers and innovators that aren’t afraid to take risks to transform the world of human health and well-being. We’re all in it together delivering benefit as one to provide the insights needed today in order to solve the challenges of tomorrow. 

Diversity and inclusion are fundamental to our core values at Waters Corporation. It is our responsibility to actively implement programs and practices to drive inclusive behavior and increase diversity across the organization. We are united by diversity and thrive on it for the benefit of our employees, our products, our customers and our community. Waters is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity or protected Veteran status.