The Special Assistant to the Vicar General for Digital Engagement oversees the Roman Catholic Archdiocese of Boston's digital media campaign operations by lending their expertise to multiple parts of a media campaign: from ideation, media selection, negotiation, and client
work; to media execution and optimization. This individual will be the liaison between multiple teams, including the media creators, activators, and ministry and administrative partners in the Pastoral Center. This dynamic position requires extensive hands-on interaction with different media types and active collaboration with multiple teams, making every workday different.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Working with multiple media types, including programmatic audio, video, display ads, marketing and mailing solicitations, native ads, and social media platforms.
• Simultaneously managing various media campaigns from ideation to completion.
• Collaborating with Pastoral Center partners and media planners to set goals, troubleshoot, and execute campaigns.
• Analyzing the short and long-term impacts of a media campaign.
• Selecting the best media types for campaigns.
• Working with media creators through the conceptualization, development, design, and production processes.
• Identifying the optimal programmatic platforms to use for the campaign.
• Developing and presenting robust digital media plans based on Pastoral Center partners’ goals and Archdiocesan objectives.
• Assisting with website management for Pastoral Center partners.
• Staying updated on the latest trends and best practices in digital content.
• Sharing content across multiple media channels.
• Monitoring media analytics and insights.
• Configuring SEO.

QUALIFICATIONS:
The ideal candidate will have a degree in marketing, media arts, advertising, or business management; expertise with distribution methods to manage content created by various departments and ministries; a very positive and motivating presence; as well as a deep understanding and appreciation of the Catholic Church and its practices.
Additional qualifications and skills include:

• Graphic Design experience.
• SEO writing.
• Photography/Videography.
• Consumer Behavioral Psychology.
• Computer Science and Algorithmic Thinking.
• Customer service.
• Data analytics.
• Effective writing and communication skills.
• Strong interpersonal skills.
• Strong project management and leadership skills.
• An ability to work with different media types, planning tools, and software.
• A creative eye for design and art.
• Time management, organization, and ability to work under pressure.
• Multi-tasking skills.
• A thorough understanding of internet trends.

PHYSICAL PERFORMANCE ELEMENTS:

• Ability to use a computer keyboard for up to 8 hours/day.
• Ability to sit for up to 8 hours/day.
• Ability to lift up to 10 pounds.

The duties and requirements described above are representative of those encountered during performance of the essential functions of this job. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.
To apply, please email a cover letter and resume to hr_staffing@rcab.org

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