Social Media Manager

Job Type

Part-time

Remote • Marketing

Compensation & Schedule

1. $40.00 per hour
2. 80 hours per month / 20 hours per week
3. Remote position — must be available during business hours (8:00 AM – 5:00 PM) for strategy calls and client check-ins

ABOUT DEFINE MARKETING

DEFINE Marketing is a boutique hospitality marketing and branding agency based in California, with over a decade of experience across traditional, digital, and social marketing. We work with more than 30 independent, boutique, and luxury hotel clients across the United States — and we’re growing. Our small but mighty team is made up of hotel and travel lovers who bring a hands-on, owner’s mentality to everything we do. From brand development to paid media, social media, CRM, and website strategy, we act as a dedicated extension of each property’s team.

About the Role

DEFINE Marketing, Inc. is looking for a creative, self-starting Social Media Manager to join our growing team on a part-time basis. In this role, you will manage organic and paid social media content across 4–5 small independent hotel and hospitality accounts, primarily on Facebook and Instagram. You'll be responsible for content creation, scheduling, community engagement, influencer outreach, and monthly performance reporting — all while staying true to each property's unique brand voice.

This is a growth-oriented position. The ideal candidate is eager to expand their portfolio, thrive in an agency setting, and eventually transition into a full-time role as the team and client base grows. If you love hospitality, are fluent in Meta platforms, and understand what it takes to build a brand on social media, we want to hear from you.

Requirements:

Key Responsibilities

Content Creation & Scheduling

1. Develop and manage monthly social media content calendars for 4–5 hospitality accounts
2. Write compelling captions and source or create visuals that align with each property's brand voice
3. Schedule and publish organic content across Facebook and Instagram
4. Engage with followers, respond to comments, and support community management

Paid Social & Meta Advertising

1. Build, manage, and optimize paid campaigns using Meta Ads Manager
2. Boost organic content and develop targeted ad strategies to drive engagement and direct bookings
3. Monitor campaign performance and adjust targeting, creative, and spend accordingly
4. Maintain working knowledge of Meta Business Suite and Ads Manager for daily account management

Content Creator Sourcing & Management

1. Proactively identify and source content creators across the U.S. who align with each property’s brand, aesthetic, and target audience
2. Vet potential creators based on engagement quality, content style, audience demographics, and fit with hospitality and travel niches
3. Manage outreach, partnership agreements, content briefs, timelines, and asset delivery for all creator collaborations
4. Monitor published content for brand compliance and performance, and maintain an ongoing roster of vetted creators available for future campaigns
5. Differentiate and manage both influencer partnerships and content creator engagements, understanding the distinction between audience-driven influencers and production-focused creators

Influencer Outreach

1. Identify, vet, and reach out to relevant influencers aligned with each property's brand and audience
2. Manage influencer agreements, content timelines, and asset delivery
3. Monitor and report on influencer content performance

Reporting & Analytics

1. Prepare and deliver monthly performance reports for each account covering reach, engagement, follower growth, and paid campaign results
2. Translate data into actionable insights and strategic recommendations
3. Track key metrics over time to measure growth and identify opportunities

Qualifications & Skills

1. Demonstrated experience managing social media for a brand, agency, or hospitality property
2. Strong understanding of Meta platforms — Facebook, Instagram, Meta Business Suite, and Ads Manager — including both organic and paid strategies
3. Ability to understand and adapt to multiple brand voices across different property types
4. Creative thinker with a sharp eye for content and storytelling
5. Self-starter who takes initiative and manages time effectively without day-to-day supervision
6. Comfortable working independently in a remote environment while staying connected during core business hours
7. Proficiency in social media scheduling tools and content planning
8. Strong written communication skills
9. Interest in travel, hospitality, and the guest experience is a plus
10. Experience with scheduling platforms, photography, video, or basic design tools (Vista Social, Canva, Adobe, etc.) is a bonus, but not required

Growth Opportunity

This role is designed to grow with you. As DEFINE expands its client portfolio, high-performing team members will have the opportunity to take on additional accounts, increase their hours, and eventually transition into a full-time position — including benefits. We're looking for someone who wants to build something here, not just fill a seat.

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