It takes more than just passion to be the leader in your category. That’s why at JAKROO we seek the exceptional, the motivated and the innovative. Depending on your educational background and objectives, JAKROO offers opportunities ranging from graphic design, website development, business analysis, and sports marketing. Our internship programs provide candidates with the opportunity to gain valuable hands-on experience in virtually every area of the On Demand Custom Apparel Business.

Social Media & Community Manager

About JAKROO

At JAKROO, we are committed to reinventing how product customization gets done. We specialize in the customization of performance endurance apparel for the Cycling, Triathlon and Activewear, and Nordic ski markets and lead the market with the fastest turnaround times for customized apparel.

We are a group of mission-minded people. Our culture is collaborative, pragmatic, and fast-paced. We're looking for talented, entrepreneurially minded and data-driven people who also have a passion for creating phenomenal customer experience - and have a ton of fun while they're at it.

About the Job

We are seeking a highly motivated and creative individual to join our team as a social media and community manager. In this role, you will be responsible for developing and executing social media strategies, managing online communities, fostering brand advocacy, and utilizing the power of storytelling to capture individual customer experiences around their customized products. A strong knowledge/interest in endurance sports and within one or more of our main product verticals - Cycling, Triathlon and Nordic skiing will be a key driver of success.

This position is communication, coordination and organizationally intensive. The specific day-to-day duties may include (but not limited to) organizational oversight through project management tools, copy development, asset management, external stakeholder communication and asset collection/allocation. The main functions of the position are outlined below:

Responsibilities

• Social Media Strategy:

• Develop and implement a comprehensive social media strategy aligned with our marketing objectives.
• Create engaging and relevant content across various platforms like Facebook, Instagram, Twitter, and LinkedIn.
• Use the art of storytelling to showcase the unique aspects of our customers' customized products and their personal experiences.
• Stay updated on social media trends, tools, and applications to keep our brand at the forefront of innovation.
• Collaborate with the marketing team to integrate social media campaigns into our overall marketing initiatives.


 

• Content Creation and Management:

• Generate high-quality, visually appealing content (text, images, videos) that resonates with our target audience and captures the essence of our customers' customized products.
• Develop and maintain a content calendar to ensure a consistent brand presence.
• Craft compelling narratives that highlight the personal journeys and experiences of our customers, using the power of storytelling.
• Respond promptly and professionally to comments, messages, and inquiries across social media platforms.
• Encourage customers to share their unique stories, creating opportunities for user-generated content and brand advocacy.


 

• Community Management:

• Cultivate and nurture an engaged online community by actively engaging with followers, fans, and customers.
• Foster brand advocacy by encouraging customers to share their stories and experiences related to their customized products.
• Facilitate conversations around our products, designs, and sport verticals to create a sense of community and belonging.
• Collaborate with influencers, athletes, and ambassadors who have compelling stories to share, amplifying our brand's impact.
• Ensure a positive and respectful community environment by monitoring and moderating online discussions.
• Represent the company at various participating events such as charity rides, Ironman, cycling races, etc.


 

• Analytics and Reporting:

• Track, analyze, and report key social media metrics such as reach, engagement, conversions, and customer feedback.
• Utilize analytics tools to gain insights into the effectiveness of social media campaigns, making data-driven decisions for continuous improvement.
• Measure the impact of storytelling initiatives on customer engagement and brand perception.
• Provide regular reports and presentations to the management team, showcasing achievements, addressing challenges, and recommending strategies.

Skills & Qualifications:

• Bachelor's degree in marketing, communications, or a related field.
• PROVEN work experience as a Social Media or Community Manager within the action sports industry and preferably with a focus on any of the ROAD, MTB, or TRIATHLON verticals.
• Strong understanding of social media platforms, algorithms, and best practices.
• Proficiency in content creation tools, graphic design software, and social media management platforms.
• Excellent written and verbal communication skills with great attention to detail.
• Creative thinking and the ability to develop engaging content strategies, with a particular focus on storytelling and capturing customer experiences.
• Experience in community management and fostering brand advocacy is a plus.
• Knowledge of analytics tools and the ability to interpret data for actionable insights.
• Strong organizational skills with the ability to prioritize tasks and meet deadlines.

Join our dynamic team and play a vital role in shaping our brand's online presence, fostering a vibrant community of enthusiasts within the cycling, triathlon, active, and Nordic ski sports, and capturing the unique stories and experiences of our customers.

• Only those candidates providing examples of their work experience AND a cover letter explaining why they are a great fit will be considered.

Location: Remote with option to work on site at our Pleasanton, California office.

Status: Contract or Full-time

Compensation: Salary commensurate with experience, Medical, 401K, Profit Sharing, Paid Vacation, Flex-time, Great working environment

To apply, please submit your resume, portfolio, and a brief description of your approach to social media and community management, including your understanding of the power of storytelling to Talent Acquisition. We look forward to hearing from you!

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