JOB TITLE: Social Media and Content Marketing Specialist

DEPARTMENT: Marketing

 STATUS: Exempt, Full-Time

REPORTS TO: Associate Director of Marketing

JOB LOCATION: Hybrid Remote 

 UNIVERSITY LOCATION: 16200 Amber Valley Dr, Whittier, CA 90604

Job Summary

The Social Media and Content Marketing Specialist plays a pivotal role in developing and executing a dynamic social media strategy to promote SCU's programs and engage our community.

Essential Duties And Responsibilities
 Develop a highly engaging social media strategy that highlights SCU's programs and students on Instagram, Facebook, TikTok, YouTube, and LinkedIn. 
 Develops and executes innovative, creative ways to engage and educate faculty/staff about university news, events, and other information in coordination with the overall communications strategy. 
 Manages the monthly content calendar, including managing all content scheduling and publishing across all social media channels. 
 Benchmarks competitors to understand how higher education social marketing is evolving and provides actionable insights and recommendations. 
 Identifies the latest trends and tools in social marketing to increase brand visibility. Creates timely, and relevant content topics based on keyword research and trending news. 
 Communicates with industry professionals and influencers via social media to create a strong social network. 
 Creates graphics, digital assets, and video content including student testimonials and YouTube videos to share on social media and the SCU website. 
 Manages the reporting for all social media channels and continually refines and improves content based on feedback and analytics. 
 Performs other related duties as assigned by management. 
Other Skills Required
 Demonstrated proficiency in social media marketing with a minimum of 2 years of hands-on experience. 
 Actively engaged on various social media platforms, showcasing a genuine enthusiasm for experiential and digital marketing. 
 Expertise in operating DSLR cameras for high-quality photo and video production and a demonstrated mastery of industry-standard editing software. 
 Proficient in Adobe Creative Suite and/or Canva for dynamic and visually appealing content creation. 
 Comfortable navigating Microsoft Office applications (Word, Excel, PowerPoint). 
Education And/Or Experience

Bachelor's Degree (BA) from four-year college or university, or one to two years of related experience and/or training, or equivalent combination of education and experience.

Attendance

Must be punctual and timely in meeting all requirements of performance, including, but not limited to, attendance standards and work deadlines; beginning and ending assignments on time; and scheduled work breaks, where applicable.

JOB LOCATION:

This Position Requires As Needed Onsite Support And/or Attendance To Meet The Essential Functions Of The Job. Onsite Activities May Include But Are Not Limited To The Following
 Photograph and record SCU events including Orientation, White Coat, Commencement, etc. 
 Film video content including student testimonials and YouTube videos to share on social media and the SCU website. 
Competencies

Leadership
 Collaborative team player with the ability to build effective working relationships across diverse levels and organizational boundaries. 
Organization
 Highly organized and self-motivated, with exceptional skills in copywriting and verbal communication. 
 Demonstrates exceptional prioritization skills, excelling in managing multiple tasks pressure to meet deadlines while maintaining an acute focus on detail and accuracy. 
Supervisory Responsibilities

This position has no supervisory responsibilities.

Work Environment

Our vibrant marketing department cultivates a work environment that thrives on creativity, collaboration, and a steadfast commitment to our university's mission. We infuse every project with a sense of fun and experimentation, constantly pushing the boundaries of traditional marketing strategies. Our team embodies values of kindness, integrity, humor, and determination, creating a workplace that has earned us the distinction of being the "Best College to Work For" two years in a row.

Expectations Of SCU Employees

The SCU President’s Cabinet has identified a set of values and attributes that are bare minimums for employment, those that are core to who we are as a university, and values to which we aspire.Further identified are qualities and attributes desirable for employees in general, and senior leadership specifically.This is in harmony with principles found in The Advantage, by Patrick Lencioni.

SCU Core Values
 Integrative Health: We teach, learn, collaborate, and lead by creating an open environment for multiple disciplines and professionals to bring their shared and unique skills together for the benefit of patients and students.
 Evidence-based Practice: We value a culture of inquiry, assessment, research, scholarship, and judicious use of current best evidence to inform our decisions and work.
 Health Equity: We value people equally. We strive to educate graduates that are prepared to improve individual and community health.
 Inclusivity: We welcome everyone regardless of age, race, ethnicity, class, religion, gender, gender expression, sexual orientation, disability, or any other similar or protected status. We believe inclusivity leads to more diversity in our reasoning, better representativeness in our conclusions, more ingenuity in our problem solving, and greater equity in our care.

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