We are seeking a dynamic and innovative Social + Influencer Manager to lead our social media strategies and influencer collaborations. In this role, you will drive brand awareness, foster meaningful relationships with digital communities, and elevate our content marketing efforts across multiple social media platforms. Your expertise in digital marketing analytics, content creation, and media performance monitoring will be essential to craft compelling campaigns that resonate with target audiences. Join us to shape engaging social narratives and build impactful influencer partnerships that propel our brand forward with energy and purpose.
Duties
Develop and execute comprehensive social media marketing strategies aligned with brand goals across platforms such as Facebook, Instagram, TikTok, and LinkedIn.
Identify, engage, and manage relationships with influencers and content creators to amplify brand messaging through authentic collaborations using Kin for brands (like Tribe Dynamics / Creator IQ).
Plan, curate, and oversee the production of engaging social media content including graphics, videos, photography, and UGC.
Monitor social listening tools and social media analytics to track campaign performance, audience engagement, and emerging trends; adjust strategies accordingly to optimize results.
Collect UGC for ads.
Coordinate and attend influencer events.
Utilize web analytics (Google Analytics), marketing online analytics, and e-commerce data to measure social and influencer marketing performance and inform future campaigns.
Lead/oversee content writing for social channels while ensuring proofreading accuracy; maintain consistent branding voice across all communications.
Manage scheduling and publishing through platforms like Hootsuite or Buffer; ensure timely delivery of content aligned with marketing calendars.
Conduct keyword research for SEO purposes to improve organic visibility; leverage social media content marketing techniques for maximum impact.
FInd and seed creators in TikTokShop and for Instagram.
Qualifications
Proven experience in social media management, influencer marketing, or digital marketing roles with a portfolio of successful campaigns.
Strong understanding of social media platforms’ algorithms and best practices for engagement and community growth.
Excellent content creation skills including writing, proofreading, photography, and branding consistency.
Experience with social listening tools and or great understanding of social and beauty trends (a plus)
Exceptional relationship management skills to collaborate effectively with influencers, partners, internal teams, and external platforms.
A proactive attitude with strong organizational skills to manage multiple projects simultaneously in a fast-paced environment.
Works well with others.
Proficiency in graphic design and video editing tools; familiarity with media editing software is a plus.
Join us as a Social + Influencer Manager if you’re passionate about creating vibrant digital communities, leveraging innovative tools for impactful storytelling, and driving measurable results through strategic social media initiatives!
Pay: $60,000.00 - $80,000.00 per year
Work Location: Remote
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