FasTrax Solutions is currently seeking an enthusiastic, compassionate, and self-driven SEO Specialist to join their team at the Rock Hill, NY location. The right candidate plays an integral role in our company’s digital marketing sector and embodies multiple roles: a creative thinker, a determined problem solver, a diligent investigator, a strong writer, and an impeccable communicator with outstanding attention to detail. Additionally, they possess an enterprising and intuitive spirit and enjoys working in a fast-paced environment where challenges can be met with solutions. The SEO specialist is responsible for managing all aspects and strategies in search engine optimization, including content strategy, link building, and keyword strategy to increase rankings on all major search networks. They will be analyzing, reviewing, and implementing websites that are optimized to be picked up by search engines. Also, they will be performing various testing methods in design, layout, and advertising techniques in order to gain the most organic and paid traffic.

The right candidate for this role will be responsible for:
Tracking, reporting, and analyzing websites that can be improved or optimized
Monitoring, updating, and examining PPC initiatives and campaigns
Conducting ongoing keyword discovery, expansion, and optimization to drive the most valuable traffic, as well as investigating keywords and SEO techniques used by competitors
Filling websites and other content with effective keywords
Performing tests, collecting and analyzing data, and identifying trends and insights to achieve maximum ROI in paid search campaigns
Creating thought-provoking, effective SEO content for blogs, websites, and other social media accounts, as well as writing powerful call to actions (CTAs) to bring in visitors
Developing and implementing link building strategies
Compiling and presenting SEO guidelines
Working with the development team to ensure SEO best practices are properly implemented on newly developed code, as well as working with other marketing team members to drive SEO in content creation and content programming

Qualifications

A working knowledge of search optimization practices
Demonstrates SEM knowledge of managing PPC campaigns across Google, Yahoo!, and Bing
An understanding of performance marketing, conversion, and online customer acquisition
Extensive experience with website analytics tools, such as Google Analytics, NetInsight, Omniture, and Webtrends
Familiarity with bid management tools, such as ClickEquations, Marin, and Kenshoo
Experience with A/B and multivariate experiments
Working knowledge of HTML, CSS, and JavaScript development and constraints
Knowledge of ranking factors and search engine algorithms
Up-to-date with the latest trends and best practices in SEO and SEM
The ability to think creatively and strategically, and identify problems with ease
Excellent writing and communication skills
The ability to collaborate with a team and work independently
Strong organizational and time management skills

Experience:
SEO knowledge /: 3 years (Preferred)

Benefits:
Health Benefits
Dental Benefits
Vacation Time
Dental insurance
Health insurance
Paid time off
PTO
The option to work remotely due to weather or hardships

Pay:
$40,000.00 – $60,000.00 per year

Schedule:
Monday to Friday

Ability to commute/relocate:
Rock Hill, NY 12775: Reliably commute or planning to relocate before starting work (Preferred)