WHO IS KINSHIP?

Kinship is here to help everyone pet parent like a pro. We're building the future of pet care, combining insights, products, and services to help people be the best pet parents they can be - and to ultimately create a better world for pets. Kinship is a business division of Mars Petcare, the global leader in pet health, nutrition, and services, and dedicated to one purpose: A Better World for Pets. Learn more at www.kinship.co.

OUR FAMILY OF BRANDS

Adopt-a-Pet the destination for finding homes for homeless pets; we help animal shelters, humane societies, SPCAs, pet rescue groups, and pet adoption agencies connect their homeless pets to millions of adopters a month
Wisdom Panel our world-leading genetic health screening and DNA testing for dogs
Whistle the award-winning GPS dog tracker and health monitor
Pet Insight Project our ground-breaking science team that uses AI to turn billions of data points into actionable insights
Vet Insight our expert-driven, on-demand pet health platform
The Wildest the destination that helps pet parents keep their cool in the wild world of pet parenting
GoodFriend a marketplace for all your pet's people, connecting pet owners with their people, from groomers, trainers, to veterinarians and experts
PetExec is here to help organizations of all sizes in managing their daycare, boarding, grooming, and training operations

Together, these teams work to set new standards in pet care. And, as a part of Mars Petcare, they work to create a better world for pets. Learn more at www.kinship.co.

In this role, you will be responsible for:
Strategy/Optimization/Execution

Managing an SEO agency for a portfolio of brands: The Wildest, GoodFriend, Adopt a Pet, Wisdom Panel, Whistle
Defining the SEO strategy for The Kin with the agency and drive successful implementation.
Completing tasks according to the SEO timeline/scope for each brand. This involves receiving deliverables on-time by the agency and collaborating with internal Marketing, Product, Engineering, and Content teams for timely implementation.
Reviewing deliverables and providing feedback to the agency to ensure completeness and readiness for internal teams.
Tracking performance following implementation and sharing recommendations internally.
Communicating with brands on a regular basis to share updates on performance, progress across projects, and for continuous alignment on strategy.
Directing an off-page optimization project with Mars Petcare brands (i.e. link-building).
Performing ad-hoc SEO analysis or pull reports without the agency, when needed.
Staying up to date with SEO trends, algorithm updates, and methodologies.

REPORTING

Developing clear, compelling presentations including past performance, updates on key projects, opportunities and more to senior management.
Guiding the agency to build and optimize SEO performance reports with KPIs across brands.
Distilling insights from weekly check-ins with the agency and regularly sharing insights with stakeholders.

REQUIREMENTS:
Minimum of 5+ years' experience in SEO
Demonstrated success in leading large-scale SEO programs.
Expertise manipulating data with Excel/Google Sheets
Experience with Google Search Console and Google Analytics
Deep knowledge of tools such as SEMRush
Experience with two-sided marketplaces / aggregators a plus
Proactive attitude and desire to work in a results-oriented and deadline-driven environment.
Team player and comfortable working cross-functionally across varying levels.
Excellent verbal and written communication skills

COMPENSATION

The New York, New York base salary range for this position is $85,000 - $100,000 annually, commensurate with experience. Total compensation will include bonus incentives and benefits. Kinship provides Full Time Employees (Associates) benefits which may include health insurance, retirement plan benefits, eligibility for Mars discounts, unlimited paid time off and access to other benefit programs. Eligibility for Kinship benefits is determined under the terms of the applicable Kinship Benefits plan at a person's date of hire.

WHAT YOU CAN EXPECT FROM US:
Opportunities to impact and grow the business on a day to day basis
Dog-friendly workplaces
Medical, dental, vision, 401k match, and pet benefits for Full-Time Employees and their families
Unlimited paid time off for Full-Time Employees
Hybrid work environment
Parental leave for the birth or adoption of your new human child (and fur baby) for Full-Time Employees
Discounts on pet products, services, nutrition and veterinary wellness plans
An extensive onboarding program with a chance to meet all of our leaders across Kinship

Disclaimer:
Kinship is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

Note to Search Firms/Agencies:
Kinship does not compensate search firms for unsolicited assistance unless they have a written search agreement with Kinship and the requisition is position-specific. Any resumes, curriculum vitae, and other unsolicited assistance from search firms that do not have a written search agreement or position-specific requisition submitted to any Associate of Kinship will be deemed the sole property of Kinship and no fee will be paid in the event the candidate is hired by Kinship.