Position Summary

Title: SEO & Digital Marketing Analyst (Virtual)
Category: Digital Operations
Reports To: Director of SEO
Work Location: Virtual / Remote / Work From Home
Job Classification: Full-Time Employee, Non-Exempt, Non-Supervisory
Salary: $55K - $75K Annually, Commensurate with experience
Benefits: Full Benefits and Total Rewards Package (see below)
Language: English
Start Date: ASAP

About Globe Runner

We drive results that develop long-term customer relationships.
Globe Runner is driven to make a purposeful impact by enabling its clients to achieve higher levels of success. This intent defines each relationship and the value delivered to clients – and the communities it serves. The Company is also committed to broader empowerment, inspiration and transformation through a focus on internal professional development, philanthropic volunteerism, community giving, leadership development and more – all of which drive positive professional and social impact!
The Company is committed to creating a diverse and inclusive environment, encouraging each person to bring their own self to work. The Company’s leadership, consultants and professionals all strive to make a meaningful impact while achieving peak personal performance.

Position Overview

Do you get excited about digital marketing?
Do you geek out on data?
Do you stay up late at night arguing about attribution modelling?
If you do, you might be the person we’re looking for!

We are looking for a digital advertising rock star who can lead and teach us a few things! We’re looking for someone who will lead the charge in the agency for driving high return on Digital Marketing campaigns, who is constantly innovating, and is passionate about their work and driving amazing results for clients. Basically, you should be freaking amazing…just saying’. See, you’ll be joining a team of diverse experts including SEO, designers, developers, copywriters and PPC analysts. And we’re looking for someone who can join the conversation.

At Globe Runner, the Digital Marketing Analyst is responsible for the success of a client’s Digital Marketing campaign performance. Delivering on the responsibilities described below, campaigns need to be effectively managed for as many as 20 clients at any given time. The Digital Marketing Analyst will be assessed by their ability to effectively and consistently deliver on the tasks outlined below as well as overall client feedback received from the account manager and main points of contact for each account.

The right candidate will enjoy gaining exposure to many different industries - including the agility and learning that comes with working with B2B, B2C, Lead Gen and eCommerce campaigns.

Meet Your Success Support Team

Your Success Support Team is comprised of,
Executive Sponsor. The President and Chief Executive Officer serves as an on-going and consistent source of vision, coaching and leadership supporting new team members by meeting with them individually during their first 90 days and then quarterly thereafter.
Team Lead. Your assigned team lead is your number one mentor and champion, because if you’re successful, they’re successful. They’re objective is to assist you in any way possible to ensure you have the benefit of technical and professional support.
Assigned Mission Wingman. That’s right. When you become part of the Globe Runner team, you have an assigned Wingman who has your back. You're not expected to achieve your mission alone. Someone will be there to ensure you have access to all the information, people and resources you need to be successful.
Professional Peer Group. Your Professional Peer Group is comprised of peer-to-peer team members who are an on-going and unbiased source of legacy, technical and strategic insight. This team is responsible for Consistent Cross-functional Training to build your skills and capabilities.

Essential Duties and Responsibilities

Globe Runner Digital Marketing Analysts are Directly responsible for the quality of Digital Marketing work delivered to clients, including SEO, Paid Search/Pay Per Click and Email Campaign strategies. Responsible for, but not limited to, the following tasks on a day-to-day basis:

OVERALL…

Directly responsible for the quality of Digital Marketing work delivered to clients, including SEO and paid search
Develops and implements Digital Marketing strategies and innovative methods to support client goals and maximize traffic for clients’ sites and digital content.
Develop SEO strategy for clients and implement campaigns, including Website audits, keyword research, Onpage SEO, Technical SEO and content, and link building
Monitors ongoing strategies and ensures best practices are properly implemented.
Reviews ongoing Digital Marketing and media strategies and ensures all results are on track.
Monitor client budgets and ROI for each client account to ensure success of campaigns.
Collaborate with the account team to meet client objectives.
Build out SEO and PPC campaigns for clients across the various platforms. Campaign build-outs include tasks such as,
Account set up/linking on any of the above-mentioned platforms
Keyword and negative keyword research
Content optimization
Link building
Ad copywriting
Budget and bid setting
Directing designers on any creative needed for display/remarketing ads
Call tracking set-up
Goal tracking set-up
Landing page creation

SEO…

Develops, implements complex SEO, content and UX strategies that improve search results for client sites and content
Works with account managers and digital marketing team members to ensure best SEO best practices are properly implemented
Innovates new methods to improve and maximize web traffic using current SEO trends
Researches current SEO and SEM techniques and provides recommendations
Monitors SEO positions and recommends changes to website architecture, content, linking for target keywords
Conducts full (research, compile, analyse and report) account audits for clients. Audits include:
SEO Audit
Keyword Research
Competitor Analysis
Backlink Audit

OTHER RESPONSIBILITIES COULD INCLUDE…
Editing Word press sites Monitor trends in the industry to help the agency stay current with changes in technology and strategy
Assist agency Account Managers with monthly reporting occasionally creating and delivering reports directly to clients customized to each client’s goals and priorities
Serve as internal subject matter expert (SME) to provide strategic guidance to the teamDocument procedures for all operational and digital tasks to improve quality, efficiency and consistency of outcomes
Support existing business development by expanding the agency’s scope of services to existing clients in support of client challenges
Support new business development activities including solution design, project scoping, level of effort estimating, resourcing, pricing, scheduling, proposal development, etc.

Required Qualifications and Experience

Required Skills and Experience

EDUCATION
High School diploma or GED required
Bachelor’s degree or equivalent relevant work experience
EXPERIENCE 3+ years of high-level SEO and Digital Marketing strategies and implementation work
Previous Digital Marketing agency experience strongly preferred
Experience with:
Ahrefs, SEMRush
Screaming Frog
Google Analytics, Search Console and Data Studio
Call tracking software like Callrail
Keyword Rank Trackers
Google Docs and Sheets
Asana or similar project management software
WordPress and Shopify

PROFESSIONAL SKILLS AND ATTRIBUTES
Able to proficiently communicate both verbally and in writing with minimal grammatical errors
Must be resourceful and willing to take initiative because are not afraid to find creative solutions for complex issues to get the best result possible for our clients and partners.
Must be curious and constantly searching for new solutions, innovative ideas and more effective approaches.
Must have the mental ability to prioritize and manage multiple tasks and work independently, with minimal supervision
Must maintain composure in stressful situations while focusing on the client’s solutions and support needs
Must have the heart to want to serve and make a difference
Able to have fun!!

TECHNICAL SKILLS
Core Tools including,
Asana - Working knowledge
UX/UI best practices – Working knowledge
SEO Tools – Proficient
Advanced user proficiency in the following,
Google Analytics – Proficient
Google Search Console – Proficient
Google Tag Manager – Working knowledge
Google Drive Suite - Working knowledge
Google Data Studio – Proficient
G Suite including,
Google Docs
Google Sheets
Google Slides
Intermediate to advanced proficiency in the following,
WordPress and Shopify
Web Development – Basic understanding

Required Certifications
Digital Marketing Analysts are required to have all the following certifications within the first 60 days of employment:

The following Google certifications must be acquired within the first 60 days of employment:
Analytics
Google Ads Fundamentals
Google Ads Search
Google Ads Display
Google Ads Mobile
Google Ads Shopping
Google Ads Video (YouTube)
The following Google training guides must be completed within the first 60 days of employment:
Google Tag Manager
Callrail
Unbounce
Additional tools
Callrail - or similar call tracking platform

Work Environment

An employee in this position works remotely, e.g., at home, and is required to have an adequate work environment with a reliable internet connection, access to phone and a quiet atmosphere for outbound calls.

A Day in the Life...

As a Digital Marketing Analyst, you function as a guide to navigating a digital universe that begins with creating, testing and analyzing digital marketing campaigns.

Your clients typically will begin with a small project to test and optimize before scaling. You will assist them in navigating the process of from blast off to orbit!

Want to launch your career at Globe Runner?

You have to be “good people” to fit in here.

If you wake up every day wanting to be responsible and make a difference…
If you’re kind and honest to other people and do the right thing – even sometimes when it’s uncomfortable…
If you understand that if our customers are happy, we all will continue to have opportunities to earn and care for our families…
If you’re the kind of person who is hungry for a break and looking for an opportunity to show what you’re capable of…
And willing to work hard and stay till it gets done because the team made a commitment to get it done…
And willing to stick with the job through the learning curve when it’s uncomfortable…
And put on a happy face every day because after all, it’s always about attitude – always…

Then you might be good enough to work on our team! : -)

Total Rewards that are Out of This World

Globe Runner’s Total Rewards and Compensation program clearly demonstrates a commitment to providing support and assistance in all stages of your life. Globe Runner is committed to support the health and well-being of its employees.

Globe Runner’s Total Rewards package for all employees in this position includes,

Health, Medical and Prescription Options
Dental Insurance Benefits
Vision Insurance Benefits
Prescription Drug Coverage
Financial Benefits
Life and Family Benefits
Professional Growth and Development
Other Benefits

MEDICAL, PRESCRIPTION AND DENTAL INSURANCE BENEFITS

Medical Benefits
A Group Medical PPO Plan through United HealthCare® (UHC) is available to all eligible employees and dependents
A tax-advantaged HSA (Health Savings Account) is also available
Preventative Care is covered 100% on both plans
The Group Medical PPO plan offers virtual visits at no cost
Access to care is available through a national provider network

Prescription Benefits
Prescription drug coverage is included with the Medical Plan with various tiers of coverage

Dental Insurance
A Group Dental PPO Plan from a nationally recognized dental plan carrier is available to all eligible employees
Group Dental Plan coverage for dependents is available to all eligible employees
Plan includes 100% coverage for Routine Exams, X-Rays, Cleanings (once every 6 months), Space Maintainers and Fluoride Applications

Vision Insurance
A Vision Plan is available to all eligible employees and dependents

24/7 Teladoc Access
Use Healthiest You tele-medicine services to talk to a doctor by phone or video 24/7

SUPPLEMENTAL INSURANCE BENEFITS

Additional optional supplemental insurance is available to eligible employees for the following,

Accident Insurance
Cancer Insurance
Medical Bridge Insurance
Critical Illness Coverage
Term Life Insurance
Short Term Disability

CUSTOM HEALTH IMPROVEMENT TOOLS

Rally Health Survey
The Rally Health Survey to create personalized missions rewards and connect to wearable like Fit bit ®, Jawbone ® and more. Personalized tools include Challenges and Communities, Missions and Rewards, Lifestyle Plans and an Intuitive Health Survey.

United HealthCare® (UHC) Motion
Employees and covered spouses can earn up to $1,095 a year to be used toward qualified out-of-pocket medical expenses by walking and meeting daily FIT goals

All Savers® Real Appeal®
Real Appeal is a proven way to help you lose weight and live a healthier life. Online coaches have one job — to guide you with the support needed to stay on track. And at no cost to you.

Financial Benefits

Competitive Wage and Salary Policy
Globe Runner has developed policies and procedures to ensure wages and salaries are competitive and able to attract and retain the best-qualified people.

401(k) Retirement Plan
The Company offers a competitive 401(k) Retirement Plan to eligible full-time employees
Strong portfolio of multiple nationally recognized investment options

ADDITIONAL WORK-LIFE & FAMILY BENEFITS
PTO. Generous Personal Time Off (PTO) benefit up to 12 days annually for sick, personal and vacation use starting Year 1. Then, two bonus days up to 22 days in a calendar year after 5 years.
Holidays. Eight company paid holidays.
Other Leaves of Absence. Maternity Leave, Paternity Leave, Bereavement, Jury Duty.
Flex Time. Flexible work hours may be available to eligible employees.
Charitable Support. Globe Runner encourages charitable volunteer support through the company’s PTO on Purpose program which allows full-time, eligible employees to take paid time off for charitable volunteer support annually.
Casual Office. A relaxed, business casual office environment.
Technology Provided. Team members are issues laptops and other needed tech.

EXCLUSIVE EMPLOYEE DISCOUNT SERVICES
Oasis Perks at Work. Savings on Electronics, TVs, Mobile Phones, Cameras, Wearables, Appliances, Home, Travel, Vacation Rentals, Flights, Hotels, Rental Cars, Car Purchases, Auto Maintenance, Flowers, Food & Grocery, Exclusives and a lot more.

ADDITIONAL BENEFITS
Employment and Income Verification is provided to support buying a home, renting an apartment, leasing a car, establishing credit, applying a loan, etc.

Additional Long-term Career Benefits

At Globe Runner, you will get paid to learn how to apply your experience and grow with a growing company. You will be paid to literally create a more valuable you. Here are some additional benefits you can expect to receive over time,

INTANGIBLE BENEFITS

Intangible rewards can only by delivered by a company and leaders who care. Intangible rewards at Globe Runner include praise, awards, honors, recognition, inclusion, etc. We take this seriously – here’s how seriously and what else you can expect:

Healthy Leadership Team
Strong Corporate Culture
Performance Recognition
PTO on Purpose Charitable Time-off Program
Community Giving Forward Contributions
Caring, Qualified Colleagues and Leaders

Cross-training Opportunities
Servant Leadership Management Model
Green Sustainability Opportunities
Culture that Values Diversity & Inclusion
Career Advancement Possibilities
Career Stability in an Established Organization

Perks, Coffee and More Perks

Cool Internal Culture
Professional Environment
Breakfast and Lunch Deli on Site
Free Keurig Coffee and Tea
Free Healthy Snacks
Secure, Covered Garage Parking
Social team outings quarterly
And more…

Our Response to COVID-19

Globe Runner is committed to providing safe work opportunities for our team members and uninterrupted service to our clients. To maintain our safe operations, team members are temporarily offered remote, work-from-home arrangements – provided that they have high speed Internet access and a quiet place to work and conduct phone calls and conversations.

The Company will consider all qualified employment applicants without regard to race, color, religion,
national origin, age, gender, sexual orientation, disability or protected veteran status,
or any other legally protected basis, in accordance with applicable law.

Job Type: Full-time

Pay: $55,000.00 - $75,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Life insurance
• Vision insurance

Education:

• Bachelor's (Preferred)

Experience:

• SEO and Digital Marketing strategies: 3 years (Required)
• Digital Marketing agency: 1 year (Preferred)
• Ahrefs, SEMRush: 1 year (Preferred)
• Screaming Frog: 1 year (Preferred)
• Google Analytics, Search Console and Data Studio: 1 year (Preferred)
• Call tracking software like Callrail: 1 year (Preferred)
• Keyword Rank Trackers: 1 year (Preferred)
• Asana or similar project management software: 1 year (Preferred)

Language:

• English (Preferred)

License/Certification:

• Driver's License (Preferred)

Work Location: Remote