A fast-growing consumer brand is seeking a Senior Paid Media Specialist to help scale its national digital presence. This organization operates in a high-growth, mission-driven category and is known for its strong commitment to clean living, sustainability, and innovative consumer experiences. With rapid expansion across eCommerce and retail channels, the company is building out a world-class growth marketing team to support its next stage of scale.

Role Overview

The Senior Paid Media Specialist will lead strategy and execution across a wide mix of paid digital channels, including Meta, Google, TikTok, Pinterest, Snapchat, Reddit, and OTT/CTV. This individual will manage large monthly budgets, drive new customer acquisition, and collaborate closely with Creative, Web/eCommerce, and Operations.

This role is ideal for someone who loves the intersection of creative storytelling and analytical performance marketing—and who is comfortable owning both strategy and hands-on execution.

Key Responsibilities

Paid Media Strategy & Execution

• Build and scale full-funnel paid media strategies across core paid channels.
• Own campaign setup, budgeting, audience segmentation, and optimization to achieve ROAS, CPA, and LTV targets.
• Drive ongoing testing of creative, messaging, and landing pages to improve conversion.
• Manage daily/weekly/monthly budgets and assist with forecasting.

Creative Collaboration

• Provide performance insights to inform new creative concepts, hooks, and messaging frameworks.
• Develop clear and actionable creative briefs rooted in data.
• Share trends, angles, and platform learnings to support content ideation.

Data & Reporting

• Conduct deep-dive analyses to identify trends and optimization opportunities.
• Monitor performance in real time and produce weekly performance summaries.
• Manage attribution, conversion tracking, and data accuracy across analytics tools.
• Translate insights into actionable strategies for marketing and product teams.

Cross-Functional Collaboration & Leadership

• Partner with Creative, Web/eCommerce, and Operations to ensure alignment across growth initiatives.
• Stay ahead of platform updates, algorithm shifts, and emerging trends.
• Support the mentorship and development of junior media buyers.
• Help establish scalable systems for campaign management and reporting.

Qualifications

• 3–6 years of paid media experience, ideally within DTC, consumer brand, or CPG environments.
• Strong hands-on experience with Meta Ads Manager and Google Ads; TikTok and YouTube experience a plus.
• Proven success profitably scaling accounts with $100K+ monthly spend.
• Deep knowledge of paid social and search campaign structures, creative testing, and audience strategy.
• Strong proficiency with GA4, conversion tracking, attribution tools (e.g., Triple Whale, Northbeam), and Meta Pixel.
• Advanced Excel/Google Sheets skills and comfort analyzing CAC, LTV, and contribution margin.
• Ability to think strategically while executing in a fast-paced, entrepreneurial environment.
• Interest in sustainability, natural products, or mission-driven brands is a plus.

What’s Offered

• Competitive compensation and performance-based bonus structure
• Health, dental, and vision insurance
• Paid time off and company holidays
• Significant opportunities for growth and advancement
• A collaborative, purpose-driven culture within a scaling startup environment

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