Our client is a fast-growing, plant-powered consumer brand on a mission to bring clean, natural freshness into every home. Their products use essential oils to safely eliminate odors and purify air without harsh chemicals, and can be found in major retailers and online marketplaces nationwide.

Position Overview

The Senior Paid Media Specialist will play a critical role in scaling digital advertising efforts across paid channels including Meta, Google, TikTok, Pinterest, Snapchat, Reddit, and OTT/CTV. This position is ideal for an analytical, creative, and data-driven marketer who can develop and execute performance marketing strategies that drive measurable growth.

Key Responsibilities

1. Develop and execute paid media strategies across multiple digital platforms
2. Manage day-to-day performance of paid campaigns, optimizing toward ROAS, CPA, and other KPIs
3. Lead creative testing initiatives and analyze performance data to inform future campaigns
4. Collaborate with internal growth, creative, and e-commerce teams to align paid strategies with broader business objectives
5. Monitor trends, identify new platform opportunities, and recommend innovative approaches to expand reach and efficiency
6. Manage budgets across 6- to 7-figure monthly spends

Qualifications

1. Bachelor’s degree in marketing, Communications, or related field
2. 4+ years of hands-on experience managing paid media campaigns (agency or in-house)
3. Expertise in Meta Ads Manager, Google Ads, and other key digital platforms
4. Strong analytical skills with experience interpreting data and performance metrics
5. Excellent communication and project management skills
6. Ability to thrive in a fast-paced, entrepreneurial environment

Compensation & Benefits

1. Base salary range: $100,000–$115,000
2. Fully remote work environment, with preference for east coast market
3. Comprehensive benefits package

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