The Content and Digital Media Specialist executes INdigital’s day-to-day brand storytelling across social platforms, blogs, webinars/YouTube, and conference/event tie-ins. This role is about representing the company’s voice and turning strategy into consistent, on-brand content: planning and scheduling posts, producing visuals and short-form video, prepping webinars in HubSpot, capturing and repurposing clips, uploading to YouTube, tracking performance, and packaging insights for Sales and Market Management. The Specialist works closely with the Brand Manager (who leads overall brand, conference presence, and agency coordination) to ensure every public touchpoint reflects INdigital’s voice, standards, and goals.

Duties, Responsibilities, and Activities:

1) Digital media operations

1. Own the editorial calendar and schedule social across LinkedIn, YouTube, X, Facebook, and other channels using approved tools.
2. Draft platform-appropriate copy and CTAs; curate links; tag people/partners; maintain brand voice and accessibility standards (alt text, captions).
3. Monitor comments/DMs; escalate issues promptly; capture community insights for Sales/MM.
4. Maintain a running backlog of content ideas tied to campaigns, launches, conferences, and evergreen thought leadership.

2) Digital content production & writing

1. Write and review blogs; edit for clarity, brand voice, and SEO; route for approval.
2. Create visuals for content (graphics, thumbnails, carousels, one-pagers) and light video edits (reels/shorts).
3. Help gather info for spotlights (team, customer, partner), case studies, and press/white-paper support in coordination with the Brand Manager.
4. Find clips from monthly webinars to make into posts; edit shorts; upload webinars to YouTube with optimized titles, descriptions, tags, and chapters.
5. Help find ways to generate content from old content (clip and remix webinars, turn decks into carousels, summarize long-form into posts, bundle thematically related pieces).
6. Maintain an organized asset library (source files, templates, captions, approvals) with clear naming/versioning.

3) Conference & event enablement

1. Produce pre-event promos, real-time coverage (when appropriate), and post-event highlight content.
2. Align deliverables with the Brand Manager’s ownership of conference logistics, registration, booths, and swag to ensure a cohesive presence.

4) Analytics, tracking & reporting

1. Monitor tracking and reporting items in Hubspot for reach, engagement, CTR, watch time, audience growth, and conversion-adjacent metrics.
2. Translate data into insights and next steps; contribute to monthly/quarterly reports for leadership via Brand Manager

5) Brand governance & compliance

1. Uphold brand standards across all creative; ensure consistent use of logos, colors, typography, tone, and disclaimers.
2. Follow approval workflows; respect confidentiality and legal guidelines; escalate sensitive topics.
3. Support thought-leadership initiatives and public-facing activities that elevate brand visibility and credibility.

6) Collaboration & vendor coordination

1. Work with the Brand Manager and contracted agencies to produce cohesive, narrative-driven content and event collateral.

Knowledge & Skills:

Platform & content expertise

1. Strong working knowledge of LinkedIn, YouTube, Facebook, X, and scheduling/analytics tools; ability to interpret metrics and act on them.
2. Proficiency with HubSpot for webinar setup, lists, and performance reporting.
3. Competent with Google Workspace/Microsoft Office; design/video tools (e.g., Adobe CC/Canva).

Writing & storytelling

1. Clear, concise writing; headline/thumbnail sense; understanding of B2B buyer journeys and how to tailor content for each stage.

Project & stakeholder management

1. Organized, deadline-driven, and comfortable coordinating inputs across internal teams, external vendors, and executives.

Reporting Structure

This position reports directly to the Brand Manager, who leads advertising/branding strategy; conference and trade-show coordination (logistics, registration, booths, swag); social channel oversight; and development of white papers/press releases and presentation standards. The Specialist executes day-to-day content and analytics in support of those objectives and collaborates across teams and vendor partners.

Note on Role Evolution:

This description provides a framework—not a ceiling. As platforms, audiences, and public-safety communications evolve, the role will grow accordingly. Initiative, creativity, and ongoing professional development are expected and encouraged.

Equal Employment Opportunity

INdigital and its affiliate companies consider applicants based on qualifications and without regard to race, color, religion, sex, national origin, age, marital or veteran status, sexual orientation, disability, or any other legally protected status. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position. Hiring and employment are contingent on eligibility to legally work in the United States.

Requirements:

Education:

1. Bachelor’s degree in Marketing, Communications, or related field preferred but not required.
2. Demonstrated ability to understand social metrics and take action to improve campaign effectiveness.

Other Requirements:

1. Valid driver’s license; willingness to work a flexible schedule, including occasional evenings/weekends for events, webinars, or posts.
2. Availability by phone/communication tools as needed; arrange coverage when unavailable; attend meetings outside regular hours.
3. Travel to state and national trade shows as requested.
4. Adherence to INdigital workplace and appearance standards; compliance with our 100% drug- and substance-free policy.

Are you looking for remote jobs near your area? At Yulys, thousands of employers are looking for exceptional talent like yours. Find a perfect job now.