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SEM Strategist

This is a remote-based position, ideally located in AL, OR, MA, MI, PA, NJ, Upstate NY-Syracuse.

As an SEM Strategist with Advance Local, you'll be responsible for creating, managing, and analyzing custom SEM strategies for our highest-level clients. You'll perform on-site audits and strategy development, and discuss and explain SEM with our clients, helping to make the complicated simple to understand. You'll keep abreast of the latest changes in the space in order to learn and execute successful SEM strategies.

Additionally, this role supports both the pre-sales analysis and the ongoing fulfillment of our SEM program. Employee must be passionate about SEM and be genuinely interested in keeping abreast of the latest changes in the space in order to learn and execute successful SEM strategies. The employee should have a desire and flair for discussing and explaining SEM and have the ability to make the complicated simple to understand.

What you will be doing:

• Responsible for creating, managing and analyzing custom SEM strategies for our highest-level clients
• Support both the pre-sales analysis and the ongoing fulfillment of our SEM program
• Assist peers in their understanding of strategy analysis and development
• Achievement of established KPIs
• Provide full, hands-on campaign strategy and execution in collaboration with sales, account management colleagues,
• Monitor campaign delivery and pacing by proactively ensuring campaigns are performing to set standards and benchmarks.
• Provide post-sale campaign reporting and recommendations, with support of sales strategy as needed.

Our ideal candidate will have the following:

• Bachelor’s degree (preferred) or the equivalent combination of education and experience
• Minimum four years’ experience in SEM Strategy building experience (Agency environment preferred)
• Track record in building SEM strategies for a variety of business types
• Demonstrated expertise of ad operations processes
• Client facing experience with the skill to explain complex topics in simple language
• Ability to manage multiple projects simultaneously while working within deadlines
• A desire to continually learn and apply their knowledge

Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled