The ideal candidate for this position is an energetic team player professional who is able to multi-task effectively, offer quick and accurate responses, provide creative input to help advance client’s brands and ensure proper service.

Applicants must provide a resume and proof of Google Ads Search certification to be considered for this position. TOTAL Advertising, Inc. is an Equal Opportunity Employer.

Responsibilities

• Monitoring and analysis of clients’ data weekly and monthly reports to detect red flags, drive optimization strategy, and effectively manage digital performance
• Creating, managing, organizing, and optimizing search, YouTube, and Display campaigns within Google Ads
• Developing and optimizing content towards relevant keywords for enhanced SEO to reach higher organic traffic numbers.
• Use of SEO tools to perform competitor research, detect technical issues, analyze link profile, and identify content opportunities
• Setting up conversion tracking through Google Tag Manager
• Using Google Analytics 4 to analyze traffic and user behavior on all sites
• Performing keyword research using Google Keyword Planner and Semrush to identify profitable keywords for both Paid and Organic search campaigns
• Building retargeting campaigns within AdRoll
• Research and analyze clients’ competitors advertisements
• Develop and implement link building strategy
• Work with the development and design team to ensure SEO best practices are properly implemented on clients’ websites
• Must be able to work within and hit deadlines
• Performs other duties as assigned

Qualifications

• Proven 2+ years SEO experience
• Up-to-date with the latest trends and best practices in SEO and SEM
• Experience building search campaigns within Google Ads
• Experience building YouTube & Display Campaigns within Google Ads
• Knowledge of ranking factors and search engine algorithms
• Experience Google Analytics 4 and Google Tag Manager
• Experience with Hubspot
• Solid understanding of performance marketing, conversion, and online customer acquisition
• Experience in developing and managing link strategies
• BS/MS degree in related field
• This is a full-time in agency position, remote workers need not apply

Join us in shaping our digital presence and making an impact through innovative marketing strategies!

Job Type: Full-time

Pay: From $28.00 per hour

Benefits:

• 401(k) matching
• Paid time off

Schedule:

• Day shift
• Monday to Friday

Ability to Commute:

• Syracuse, NY 13202 (Required)

Ability to Relocate:

• Syracuse, NY 13202: Relocate before starting work (Required)

Work Location: In person

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