Our client, a growing healthcare startup based in the suburbs of Detroit, Michigan, is seeking a Remote Digital Marketing Specialist to join their team.

This organization has quadrupled in size in the last couple of years, and the Remote Digital Marketing Specialist will have an integral part of in Marketing team's continued growth and success.

Remote Digital Marketing Specialist Responsibilities:

• Own (audit/iterate/develop new) paid media and paid social campaigns across multiple platforms (e.g., Meta, Google, YouTube, LinkedIn, etc.)
• Work cross-functionally with various departments to execute integrated marketing campaigns
• Test and measure campaign strategies to optimize performance and marketing channels and analyze campaign KPIs, providing feedback to various stakeholders for recalibration
• Ensure campaign spend is on budget and optimized efficiently; able to pivot quickly in response to rapidly changing priorities
• Own revenue-generating email activities (HubSpot experience preferred)
• Analyze the current email marketing campaigns/strategy and provide/execute on optimizations and improvements
• Research and implement content recommendations for organic SEO success
• Perform ongoing keyword research including discovery and expansion of keyword opportunities
• Gain performance insights from analytics platforms (e.g., Ads Managers, Google Analytics, Glew.io, Northbeam) and uses these insights to guide strategy and optimization

Remote Digital Marketing Specialist Requirements:

• Bachelor’s degree in marketing, communications or related field
• 1-3 years professional experience within a Digital Marketing role (preferably in a startup environment)
• Experience in creating and executing integrated campaigns, with a strong demand generation understanding
• Understanding of paid media and paid social
• HubSpot experience preferred
• Must have the ability to work in a fast-paced and changing environment under tight deadlines with excellent time management skills

If you are interested in this Remote Digital Marketing Specialist opportunity and qualify per the above requirements, please apply today!

Thank you,

Stephanie Moncada

Principal

LaSalle Network

LaSalle Network is an Equal Opportunity Employer m/f/d/v.

LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Marketing, Technology, Supply chain, Healthcare Revenue Cycle, Call Center, Human Resources and Executive Search. LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries. LaSalle Network is the premier staffing and recruiting firm, earning over 100 culture, revenue and industry-based awards from major publications and having its company experts regularly contribute insights on retention strategies, hiring trends and hiring challenges, and more to national news outlets.

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