We are seeking a dynamic and results-driven Product Marketing Manager to join our innovative team. The ideal candidate will play a crucial role in driving the success of our products by developing effective marketing strategies, managing product positioning, and collaborating closely with cross-functional teams. The ideal candidate has a deep understanding of industrial products, market trends, and customer needs, translating technical features into compelling value propositions.

Duties & Responsibilities:

1. Develop and execute comprehensive product marketing strategies that align with business goals and drive customer engagement.
2. Conduct market research to identify customer needs, preferences, and trends to inform product development and positioning.
3. Collaborate with product management teams to define product features, benefits, and unique selling propositions.
4. Create compelling product demos that effectively showcase product capabilities to potential customers.
5. Utilize customer segmentation techniques to tailor marketing efforts for different target audiences.
6. Work closely with sales teams to provide them with the necessary tools and resources for successful product launches.
7. Monitor product performance metrics and adjust marketing strategies based on data-driven insights.
8. Lead cross-functional initiatives to ensure successful product launches and ongoing marketing campaigns.

Qualifications & Requirements:

Bachelor’s degree in Marketing, Engineering, Business, or a related field (MBA preferred).

5+ years of experience in product marketing, product management, or technical marketing in an industrial manufacturing environment.

Strong understanding of B2B marketing, manufacturing processes, and industrial technologies.

Experience with market research, competitive analysis, and pricing strategies.

Excellent communication skills, with the ability to translate technical concepts into customer-friendly messaging.

Proficiency in CRM tools, digital marketing platforms, and data analytics.

Ability to travel as needed (approx. 10% travel for trade shows, customer visits, and internal meetings).

Job Type: Full-time

Pay: $88,534.00 - $105,005.00 per year

Benefits:

1. 401(k) matching
2. Dental insurance
3. Employee assistance program
4. Health insurance
5. Paid time off
6. Professional development assistance
7. Relocation assistance
8. Vision insurance

Schedule:

1. 8 hour shift
2. Day shift
3. Monday to Friday

Ability to Relocate:

1. Gainesville, FL 32607: Relocate before starting work (Preferred)

Work Location: In person

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