• Paid Search Specialist
• The Digital Strategy team is a global team that collaborates with our partners across marketing,digital, and technology to provide both our internal and external customers with a seamless,customized, digital-first experience built to reduce time to value and help teams maximize their investment in client.
• The Paid Search Specialist has a critical role serving as an integral member of the Digital StrategyTeam. The position would be responsible for managing our agency's strategies and initiatives based on BU goals, key performance metrics and audience needs. In this role, we expect you to be the subject matter expert, owning the best practices and evangelizing standards across our teams.
• You will work closely with our agency to develop and manage Paid Search strategies for 6 business units. In addition, you will work closely with our Senior Manager of Search EngineOptimization (SEO) and our business unit teams to ensure the paid search strategy is consistent with organization goals, best practices, and a ROI on performance goals.

Basic Requirements

• 3-5 years of enterprise-level search engine marketing (SEM) experience
• Experience managing agency relationships
• Experience managing an on-going optimization of PPC campaigns in Google Ads and
• Microsoft Advertising - including ads, keywords, bidding, targeting, landing page
• optimizations, etc.
• Experience with website analytics tools such as Google Analytics and Google Tag
• Manager
• Excellent client-facing communication skills (via phone, email, and in-person

 
location: New York, New York
job type: Contract
salary: $58 - 68 per hour
work hours: 8am to 5pm
education: Bachelors
 
responsibilities:

The Paid Search Specialist is primarily responsible for:

• Developing and executing a growth strategy to meet traffic, revenue, and efficiency
• goals, and ROI performance goals
• Managing relationship with agency to ensure our strategy aligns with client goals
• Establishing testing, e.g., A/B or multivariate tests, for key SEM performance levers such
• as ad copy and landing pages
• Managing the strategy, setup, and reporting of paid campaigns that provide metrics,
• implications, and future recommendations that accurately measure channel performance
• to help inform media mix and achieve business goals
• Partnering closely with business units to advocate for the paid search digital marketing
• channel and act as internal subject matter expert (SME) to educate and inform best
• practices
• Optimizing copy and landing pages for paid search engine marketing campaigns
• Conducting market research on keywords, consumer trends, and competing brands.
• Advising on monthly campaign spend levels with the client's budget and goals in mind

 
qualifications:

• Experience level: Experienced
• Minimum 3 years of experience
• Education: Bachelors

 
skills:

• Digital Marketing
•  

  
  Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
  
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  Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Randstad offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility).
  
  
  
  For certain assignments, Covid-19 vaccination and/or testing may be required by Randstad's client or applicable federal mandate, subject to approved medical or religious accommodations. Carefully review the job posting for details on vaccine/testing requirements or ask your Randstad representative for more information.