Teamwork makes the stream work.
Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the US, and we’ve set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you’ll make a valuable — and valued — contribution. We’re a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

About the role

Roku is looking for a Paid Media Specialist to join the Account Growth Marketing team to support paid marketing programs that drive new account acquisition and sales for all our streaming and smart home devices This individual will support the Paid Media Manager in digital media campaigns for CTV, paid search, paid social, affiliate, display and retargeting with a focus on scaling and demonstrating ROI- positive lift. The right candidate will have experience working on end-to-end paid media and performance marketing campaigns, including tactical components where needed.

For New York Only - The estimated annual salary for this position is between $90,000 and $99,000 annually.

Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.
This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

What you’ll be doing
You will support the paid media and performance marketing strategy for Roku’s Account Growth Marketing team, working to drive our account acquisition and device sales. Work with cross-functional teams to strategize and execute marketing campaigns to grow Roku’s active account base, focused on Paid Social, Paid Search, Programmatic, and Affiliates
Work closely with external vendors and agencies to plan and optimize spend across channels toward driving efficient Roku account activations and prospects
Liaise with media channel owners, creative team, platform/vendor partners and key marketing stakeholders to implement best practices across paid media tactics using Roku's first party and third-party data to inform decisions while staying true to the Roku brand
Assist in management of Roku’s direct affiliate program; analyze, rebuild, and test different affiliate growth levers to grow Roku device sales on Roku.com
Analyze KPIs on an ongoing basis to ensure that campaigns are maximizing return on ad spend – focus on finding and driving high quality Roku accounts determined by customer lifetime value and cost per acquisition targets
Help manage the performance marketing budget and expenses working closely with Manager, Performance Marketing
Seek and develop innovative testing ideas and strategies that leverage identified opportunities as well as changes in technology and consumer behavior

We’re excited if you have
Bachelor's degree
2-4 years of direct marketing experience running paid media and performance marketing campaigns including hands-on work with media platforms and affiliate programs
Experience in paid media that drives DTC Ecommerce outcomes
Data-driven – focused on measuring and improving KPIs
Proactive, collaborative, and strong team player
Strategic mindset that is ROI driven and resourceful
Flexible nature and thrive in a fast-paced environment
Excellent or Advanced project management and interpersonal skills, with ability to take initiative in a challenging, fast-paced environment of multiple priorities

You Might Also Have
Experience at a media agency, creative agency, or working directly for a brand marketing and/or media team
Experience either buying media directly through prominent ad network like Facebook or Google, or supporting media buying teams via creative asset development/procurement
Experience marketing DTC Ecommerce technology brands and content
Experience with affiliate marketing programs
Self-motivated and results oriented with a high regard for attention to detail
#LI-RR1
The Roku Culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We’re independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.

To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.