We’re looking for a Marketing Specialist to own engagement and lifecycle strategies using Braze. You’ll design, launch, and optimize customer journeys across channels to drive retention, reactivation, and long-term growth.

Key Responsibilities

• Build and execute data-driven lifecycle marketing campaigns using Braze.
• Design and optimize customer journeys across email, push, in-app messaging, and SMS.
• Create segmentation strategies to improve personalization and engagement.
• Use Braze tools such as Canvas, Liquid scripting, and event-triggered workflows.
• Analyze performance and turn insights into iterative testing and improvements (A/B testing, optimization).
• Partner with Product, Data, and Engineering to maintain clean integrations and reliable data flow.
• Help ensure compliance with data privacy standards and lifecycle marketing best practices.

Requirements

• 2-4+ years of hands-on experience with Braze (especially Canvas and Liquid personalization).
• Strong understanding of customer segmentation, A/B testing, and multi-channel messaging strategies.
• Comfort analyzing campaign results and making data-informed recommendations.
• Experience collaborating with technical teams on data pipelines and integrations.

Nice to Have

• Familiarity with SQL, HTML, or basic scripting.

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