Title: Marketing Manager

Location: Central or Eastern United States, Remote / Home Office

Pay Range: competitive salary, bonus opportunity

Benefits: Employee Health Benefits 100% Covered, 401K

Growth Opportunity: rapidly growing company that will have many opportunities for promotions

Our client is a leading provider of high-quality building materials, serving residential, commercial, DIY and industrial markets. Comprised of a group of 5 companies and growing, they have histories ranging between 25 and 100 years in business and a strong reputation for quality USA made products. They are well funded and building leadership teams to execute on the roadmap for growth by the new CEO, who has a track record of successfully growing businesses.

Responsibilities:

• Own the day-to-day marketing execution across multiple brands.
• Manage external marketing and creative agencies and freelancers when required
• Ensure brand guidelines are adhered to
• Own the email marketing campaign strategy and execution.
• Work closely with sales to ensure alignment of marketing strategies, promotions, and support new product launches.
• Track performance metrics for marketing initiatives from campaign level to overall big picture, and make changes or recommendations where needed.
• Own Social Media strategies, including content calendars, across all relevant platforms.
• Build influencer and advocate communities aligned with customer segments

Ideal Candidate Profile:

• 3+ Years' experience marketing for industrial products and/or consumer product categories.
• Hands on experience managing email marketing platforms ensuring maximal use of available tools.
• Experience with influencer marketing initiatives.
• Strong analytical approach to overall marketing strategy.

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