HorsePower Brands is a portfolio company of franchise brands in the home services industry delivering first-in-class customer service and experiences! As a rapidly growing enterprise, it’s important that our employees have an entrepreneurial attitude, an embracing mindset toward change, and can manage/prioritize multiple concurrent projects.

Perks:

• Unlimited PTO
• Medical
• Dental
• Vision
• Retirement
• Technology Package
• Fantastic Company Culture
• Company Events
• SWAG!

Position Overview:
We are seeking a dynamic and experienced Franchise Development Marketing Manager to drive our franchise development initiatives with a strong focus on lead generation and content creation. The ideal candidate will possess a robust background in performance marketing and channel marketing expertise, along with proficiency in design and marketing CRM software and social media platforms. This role involves creating and optimizing omnichannel content to drive interest and engagement with our franchise opportunities. You will work closely with the Vice President of Franchise Development Operations to develop, execute, and distribute assets in support of content strategies. Collaboration with sales and marketing teams is essential, as well as staying up-to-date with industry trends and best practices.

Key Responsibilities:

• Lead Generation: implement and optimize lead generation strategies, develop and execute paid advertising campaigns across digital platforms, and analyze campaign performance to attract potential franchisees and improve results.
• Content Creation: Create compelling copy, graphic designs, and engaging content for various marketing materials, and collaborate with internal teams to produce high-quality video content.
• Messaging and Positioning: Collaborate with cross-functional teams to refine messaging and communicate the benefits of our franchise system to potential candidates through various content formats.
• Content Management: Regularly update, audit, and ensure consistency and accuracy across all sales materials and external listings, including portals and landing pages.
• Email and Marketing Automation Strategies: Develop and implement email and marketing automation strategies to nurture leads, streamline processes, and create engaging email campaigns that convert potential franchisees.
• Market Research and Competitor Analysis: Conduct market research and competitor analysis to identify trends and opportunities, enabling proactive initiatives to stay competitive in franchise development.

Qualifications:

• Minimum of three (3) or more years of experience in Marketing or Communications.
• Strong skills in design, copywriting, and editing.
• Proficiency in digital marketing and paid advertising.
• Experience with design/editing software (e.g., Adobe Creative Suite).
• Expertise in performance marketing and channel marketing.
• Proficient in using marketing CRM software and social media platforms.
• Excellent communication and collaboration skills.
• Ability to stay up to date with industry trends and best practices.
• Strong organizational skills and attention to detail.
• Self-motivated with a results-driven approach.
• Previous experience in franchise development marketing is preferred.
• Creative and analytical thinker.
• Ability to execute effective lead generation and content creation strategies.

Physical Requirements:
The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. The associate in this role should be able to stand, sit at an office space, see, hear, and understand speech, communicate, lift computer equipment, supplies and materials, use office equipment and computers. The associate is exposed to typical office working conditions. If requested by an applicant or employee, we may provide reasonable accommodations to enable individuals with disabilities to perform the essential job functions. The above statements are intended to describe the general nature and level of work performed. They are not intended to be construed as an exhaustive list of all duties required of personnel so classified. We have the exclusive right to alter this job description at any time without notice.

SVHB Marketing LLC d/b/a HorsePower Brands, is committed to Equal Employment Opportunity and to attracting, retaining, developing, and promoting the most qualified employees without regard to their race, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status, or any other characteristic prohibited by federal or state law. We provide a work environment free from discrimination and harassment, and where employees are treated with respect and dignity.
**EOE/E-Verify Employer**

HPBIND

Key Words:
Marketing
Digital
Social
Customer Service
Marketing Campaigns
Content Creation
Marketing
Communication
Marketing Manager