TapeManBlue is looking for a part-time Marketing Manager to take responsibility for the company’s marketing campaigns and strategic performance. In this role, you will apply your expertise to positively impact the company’s search engine optimization (SEO), conversion rate optimization (CRO), and customer acquisition and retention efforts. This fully remote position with no set work schedule gives you great flexibility while allowing you to complete valuable work with a team that cares about you.

Details:

1. Title: Marketing Manager
2. Hours: Flexible, 15-20 hours/week
3. Location: Remote
4. Reports to: CEO

What you’ll do:

Search Engine Optimization:

1. Drive search visibility through keyword research and tracking using Helium 10 & SEMrush
2. Write, edit, and optimize product page content to improve keyword rankings
3. Develop and implement comprehensive SEO strategies across all platforms

Conversion Rate Optimization:

1. Coordinate photo and video production
2. Provide creative direction and feedback for in-house graphic designer
3. Develop and execute strategic A/B testing across Amazon listings and marketing materials
4. Analyze conversion metrics to identify opportunities for growth

Customer Acquisition & Retention:

1. Develop targeted outreach campaigns using Apollo.io
2. Implement multi-channel retention strategies including email and direct mail
3. Continuously test and optimize customer communications

Performance Analysis

1. Track KPIs across all marketing initiatives
2. Identify trends and recommend strategic adjustments
3. Report on ROI for various marketing channels

Necessary Skills & Experience:

1. 3+ years of relevant marketing experience (eCommerce experience is strongly preferred)
2. Strong writing skills with a portfolio of effective marketing content (emails, product listings, ad copy, website content, etc.)
3. Proven track record of driving revenue growth through data-driven marketing campaigns
4. SEO expertise, including keyword research, content optimization, and performance tracking
5. Proficiency in marketing analytics, including Google Analytics, Amazon data tools, and performance tracking platforms
6. Creative direction experience for graphic design and multimedia content (providing feedback, overseeing execution, and testing impact)
7. Impressive interpersonal skills and ability to work effectively with people at all levels
8. Strong attention to detail and organizational skills
9. A self-starter who is comfortable working remotely and can self-manage tasks to completion

About the Company:

TapeManBlue gives purchasers peace of mind by providing tape they can trust at a price they’re excited about. We’re a fast-growing eCommerce company leveraging digital sales channels like Amazon and Shopify to bring American-made products to an industry stuck ordering out of catalogs. Our lean operation allows us to offer competitive pricing & free shipping, which keeps our customers coming back. We’ve been awarded the Inc. 5000 fastest growing companies four years in a row, and we’re excited about our continued growth in the future. We’d love for you to play a part in creating it. Check out our website here: TapeManBlue.com

Job Type: Part-time

Pay: $35.00 - $40.00 per hour

Expected hours: 15 – 20 per week

Benefits:

1. Flexible schedule

Schedule:

1. Choose your own hours

Location:

1. United States (Required)

Work Location: Remote

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