Are you an experienced and results-driven Marketing Director? Are you dedicated to driving excellence and thrive in a fast-paced role? If this resonates with you, we look forward to discussing this open position further! 

We are currently looking for a skilled individual with proven experience managing all marketing functions. The ideal candidate will be proficient in content creation, social media management, lead generation, website/SEO management, event management, and HubSpot management. This role requires critical thinking and strategic skills to meet and exceed our marketing objectives.

Who we are:  

We are a high energy, open and collaborative company that is changing how real estate appraisals are done in the United States. We value flexibility, dedication and innovation. We believe in working across functions and groups to get things done. We are competitive and we want to win...and we want to do it together!

What we do: 

Opteon is an international provider of valuation, advisory, and property services through innovative software solutions. With the company’s 2019 expansion into the U.S., Opteon has invested heavily in the customization of its diverse range of technology-driven solutions proven to reduce time, increase quality, and minimize human error without eliminating human expertise. Opteon’s U.S. sector is one of the fastest-growing nationwide appraisal firms and consists of more than 400 employees. Opteon was founded in 2005 and is recognized as the largest independent valuation professional services firm in Australia and New Zealand. www.opteonsolutions.com | www.opteonusa.com  

What you'll do: 

• Develop and implement comprehensive marketing strategies alongside our EVP of Strategy & Growth 

• Foster a brand image that aligns with the company vision of quality and speed

• Create engaging written and video content for marketing campaigns across various channels

• Manage and grow our social media presence to increase engagement and followers

• Optimize website content for SEO to improve organic search performance

• Plan and execute events to showcase the Opteon's products/services and engage with customers

• Oversee the creation and approval of all customer-facing collateral, including marketing campaigns, customer comms, and PowerPoint presentations

• Utilize HubSpot to manage marketing automation, workflows, and lead campaigns

• Analyze marketing data and metrics to track performance and make informed decisions

• Collaborate with cross-functional teams to align marketing strategies with overall business goals

• Other related duties, as required

Skills you’ll need:  

• Bachelor’s degree in Marketing, Communications, or related field

• Proven experience in executing marketing strategies and campaigns

• Strong skills in content creation, social media management, lead generation, website/SEO management, event management, and HubSpot management

• Excellent communication, interpersonal, and organizational skills

• Ability to think critically and strategically to achieve marketing objectives

• Detail-oriented with strong analytical and problem-solving abilities

• Creative mindset with a passion for innovation in marketing

• Ability to adapt to changing priorities and requirements

• Strong proficiency in the Microsoft Office suite, particularly PowerPoint

Salary: 

This is a salaried, full-time role. Salary range $70,000-$80,000.

Benefits: 

• Medical, Dental, Vision, Life 

• 401(k) 

• Flexible schedule 

• Generous PTO and Sick leave

Opteon Culture:

Employees can expect a high-energy, collaborative company that is revolutionizing the real estate appraisal industry in the United States. We value flexibility, dedication, and humility, and we are committed to working together to achieve our goals. Opteon fosters a bold people-first culture dedicated to disrupting norms. Wellbeing is more than a buzzword to us, it’s an essential. From our culture to our vision, the Opteon team of innovators drives actionable change.

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