The ideal candidate is a creative individual with excellent communication and project management skills. Responsible for writing and editing the organization's marketing content including, but not limited to paid and organic ads, emails, blogs, ancillary product materials and social media posts that align with the company’s overall goals and initiatives. Assists with strategy, research, content curation and scheduling of social media posts across a number of platforms including, but not limited to Facebook, Instagram and LinkedIn. Assist with community response management across social media and various review sites.
A Typical Day
- Complete writing projects, meet deadlines and follow content requirements in terms of brand style and project specifications
- Write copy for emails and paid/organic social media ads using branded tone of voice
- Monitor and reply to inquiries received through social media channels and review channels (reviews, comments, likes, mentions, etc.)
- Engage with key audiences to build and nurture online communities and increase brand presence
- Respond to all social media inquiries within the hour it has been received to establish an expeditious presence and deftly handle sensitive community interactions
- Ability to readjust communication strategies with customers by analyzing social media comment trends and use data to optimize efforts
- Collaborates with external vendors to ensure content flows properly according to brand accuracy
- Edit content to ensure voice, grammar and style are accurate and follows Pennymac’s marketing style guide
- Work cross functionally with internal partners to understand business objectives in order to communicate effectively with customers
- Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content and lead generation.
- Assisting social media team in developing and posting content that reflects the Pennymac brand, aligns with goals, resonates with key audiences and stimulates action
- Assist with the strategic creation and development of content ideas for social media, write copy, and collaborate to generate audio, photographic, video, and other multimedia content
- Performs other related duties as required and assigned
- Further education regularly through workshops, research and seminars, and share best practices and tactics with the team.
- Demonstrates behaviors which are aligned with the organization’s desired culture and values
What You’ll Bring
- 3 years related experience in copywriting and editing, social media marketing, community management and agency experience is a plus
- Passionate about marketing in the digital world
- Excellent communication, presentation, writing and editing skills
- Ability to interpret and present channel metrics and analytical data to management teams
- Demonstrated experience in organization, planning, curating and scheduling content for social media
- Proficiency with Excel, including pivot table generation, PowerPoint, Google Docs and other industry standard tools for content and social media distribution, research and tracking
- Ability to prioritize and manage multiple projects at any given time with special attention to detail
- Proven experience with social media platforms including YouTube, Facebook, Instagram, Twitter, LinkedIn etc.
- Demonstrated experience working in a fast-paced, collaborative, ever-changing environment, always bringing humor, tact, professionalism, and a “can do” attitude
- Ability to monitor and respond to social media posts outside of regular working hours
- Financial Services and/or mortgage industry experience and applicable regulatory guidelines preferred
Salary
$50,000 - $75,000
Work Model
OFFICE
Looking for more jobs near me. Find your favorite job now by visiting our jobs page.