We are seeking a creative and results-driven Social Media Specialist to join our dynamic marketing team. The ideal candidate will be responsible for developing and implementing effective social media strategies to enhance our online presence, engage with our audience, and promote our brand. This role requires a blend of creativity, analytical skills, and a passion for social media trends.

Responsibilities

1. Develop, implement, and manage social media strategies across various platforms to increase brand awareness and engagement.
2. Create engaging content tailored to each platform, including text, images, and videos.
3. Monitor social media channels for trends, comments, and messages; respond promptly to inquiries and engage with followers.
4. Utilize tools such as Hootsuite for scheduling posts and analyzing performance metrics.
5. Collaborate with the marketing team to align social media campaigns with overall marketing goals.
6. Conduct SEO research to optimize content for search engines and improve visibility.
7. Manage public relations efforts through social media channels to enhance the brand's reputation.
8. Assist in graphic design projects and video editing tasks as needed.
9. Capture high-quality photography for use across social media platforms.

Skills

1. Proficiency in social media management tools such as Hootsuite.
2. Strong understanding of SEO principles and their application in social media marketing.
3. Experience in video editing and graphic design using Adobe Creative Suite or similar software.
4. Excellent written and verbal communication skills with a knack for storytelling.
5. Knowledge of public relations strategies and best practices.
6. Ability to analyze data from social media campaigns to inform future strategies.
7. Creative mindset with strong attention to detail.
8. Familiarity with photography techniques for capturing compelling visuals.

Join us in shaping our brand's voice on social media while connecting with our audience in meaningful ways!

Job Type: Full-time

Pay: From $60,000.00 per year

Schedule:

1. 8 hour shift

Work Location: In person

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