We are seeking a dynamic and innovative Marketing and Digital Presence Manager to elevate our brand’s visibility across multiple channels and drive impactful marketing strategies. In this role, you will lead the development and execution of integrated marketing campaigns, oversee digital marketing initiatives, and manage our online presence to engage target audiences effectively. Your expertise will help shape our brand story, optimize our digital footprint, and generate demand through creative and data-driven approaches. This paid position offers an exciting opportunity to influence brand growth in a fast-paced, collaborative environment. There is exponential earning potential here. If the work you're doing is profitable, you'll be compensated accordingly. Our small company is growing aggressively. Your job is ultimately to generate leads for new projects and assist me, the owner, in building up our brand. I have plans in place and just need someone to execute them. But I'm excited to have someone else's input.

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Responsibilities

• Develop and implement comprehensive multichannel marketing strategies that align with organizational goals, including content marketing, social media advertising campaigns, email marketing, and print advertising.
• Manage and optimize digital marketing campaigns across platforms such as Facebook Advertising, Google AdWords, and social media channels to maximize reach and engagement.
• Oversee website content management using WordPress and HTML to ensure a user-friendly experience that supports SEO best practices.
• Utilize web analytics tools like Google Analytics and web analytics reporting to monitor campaign performance, analyze data trends, and inform strategic decisions.
• Lead demand generation marketing initiatives to attract new customers and retain existing ones through targeted campaigns and marketing automation tools.
• Collaborate cross-functionally with product management, sales teams, graphic designers, and content writers to develop compelling content that resonates with diverse audiences.
• Manage budgets for advertising sales efforts while ensuring efficient allocation of resources for maximum ROI.
• Implement marketing automation systems and CRM platforms to streamline campaign workflows, nurture leads, and improve customer engagement.
• Conduct market research to identify industry trends, customer preferences, and competitive insights that inform marketing strategies.
• Lead a team of marketing professionals by providing guidance on campaign management, content creation, graphic design projects using Adobe Creative Suite, and overall marketing management.
• Answer phones when necessary
• Collect and manage leads

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Experience

• Proven experience in managing integrated marketing campaigns across digital channels including social media marketing, performance marketing, and B2C marketing environments.
• Strong background in SEO techniques, content writing, copywriting, and demand generation strategies that drive measurable results.
• Demonstrated proficiency with Adobe Creative Suite (Photoshop, Illustrator), WordPress, HTML coding skills, Google Analytics, Google AdWords, Facebook Advertising platforms, and marketing automation tools.
• Experience managing teams within marketing, advertising or public relations functions with a focus on team leadership and project management.
• Familiarity with CRM systems for customer relationship management and implementing data-driven decision-making processes.
• Ability to analyze web analytics reports to optimize campaigns continuously and improve ROI.
• Knowledge of e-commerce platforms and print advertising methods is a plus.

Join us as we craft compelling stories that amplify our brand’s voice across all digital touchpoints!

Pay: $45,000.00 - $65,000.00 per year

Benefits:

• Parental leave
• Professional development assistance

Work Location: Remote

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