General Information:
Job Title: Manager. Customer Marketing - Amazon

Division: Consumer Products Division

Brand: Maybelline, Garnier, essie (MGe)

Reports to: Customer Team Leader, Amazon

Location: New York, NY

Who We Are:
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oréal Consumers Products, our mission is to democratize the best of beauty, and for us, beauty has to be sustainable. Our division holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, as well as NYX Professional Makeup.

Job Summary:
The Manager – eCommerce, Customer Marketing, Amazon – L’Oréal Paris role is accountable for building the L’Oreal Paris brand customer experience on Amazon, inclusive of media, activations, and ongoing content optimization to meet brand’s objectives.

The media strategy involves co-building category level Amazon annual media plans (search/display/OTT) to measure, optimize and track performance. This individual will leverage the SMART model (specific, measurable, achievable, relevant, and time bound) to tie back to business goals and track main KPIs which include traffic, conversion, sales, and ROAS/ROI. The position requires the individual to work closely with internal teams and media agency on co-building plans and optimizations to ensure alignment and cohesive communication.

In addition, the role requires leading and proactively optimizing non-Amazon media marketing levers for Amazon, including (but not limited to) merch investment, account-specific content, and vine. This person will help build and maintain an annual holistic and balanced activation calendar for each category which captures national activations, Amazon media, promo activations, and tentpole moments.

Lastly, the customer marketer will be responsible for the total customer experience on the Amazon platform. This includes, but is not limited to, optimization of product display pages, optimization of titles and bullets, recommendations for best in class content (video, images, etc), and customer brand store and brand shopping pages.

Roles and Responsibilities:
Data Driven Responsibilities
Search optimization
Work with Marketing team to optimize content for search on Amazon to achieve high ranking and visibility
Analyze keywords using tools to identify opportunities for both short and long tail search terms
Optimize copy to ensure we are reaching the right consumers
Conduct A/B testing on keywords, titles, and content
Drive Sales via Amazon Media, Traffic and Conversion
Develop Amazon-specific programs that maximize engagement and sales
Incorporate competitive learnings for effective account specific planning
Work closely with commercial team to align Amazon marketing and media strategies with financial and assortment goals
Work closely with the National Shopper Marketing / eShopper team(s) to bring to life our brand equity in coexistence with our retailers DNA via content, Amazon brand store experiences, and merch programs.

Overall Marketing Responsibilities
Build best in class content
Lead the customer/user experience for Amazon PDPs and brand store
Work closely with Marketing team to ensure content creation for new launches and pillars is refined for Amazon to maximize consumption, search, traffic and conversion (including copy, alt images A+ content, videos, reviews generation)
In partnership with Shopper, collaborate with brand liaisons in the US and DMI teams to ensure alignment and that needs are met, including communicating content needs and sharing of best practices
Develop content learning agenda and lead PDP/brand store hygiene initiatives
Ongoing maintenance of PDPs including optimization of product titles, descriptions, images, videos, and A+ content
Accountable for customer experience and conversion on Amazon brand content pages including product detail pages and brand store
Grow the Shopper Base /Acquisition
Use shopper insights to optimize strategies and activate key levers that will acquire new consumers to the brand on Amazon
Understand in depth customer shopper behaviors
Grow shopper base and loyalty to our brand and to the retailer
Creator and Visionary
Brainstorm and create strategic account marketing initiatives
Ensure support and alignment between sales and marketing on national activations leading to Amazon

Qualifications / Experience:
3-5 years experience in eCommerce and/or Digital Media roles, Amazon-specific preferred
Deep understanding of consumer packaged goods industry
Strong understanding of digital marketing/media, promotional tactics and various marketing vehicles
Track record of delivering business results by driving insights and strategically sound marketing programs
Strong ability to build trusting relationships with cross functional partners and with client.
Innovate in a collaborative manner.

What’s In It For You:
Salary Range: $98,200 - $137,500 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)

Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)

Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)

Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)

Learning & Development Opportunities for Career Progression (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)

Employee Resource Groups (Think Tanks and Innovation Squads)

Access to Mental Health & Wellness Programs

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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