Zone & Co is hiring a Growth Marketer for Satori Reporting!

Zone & Co's recent acquisition of Satori has provided us with many opportunities to continue to grow our (now combined) teams. Satori Reporting offers the only pre-built Power BI reporting solution for NetSuite. Together we can accelerate global NetSuite development and adoption with a broader product offering and extensive expertise in NetSuite and business operations.

About Satori Reporting

Within business applications, there is a treasure chest of data. Our mission is to enable our customers to transform it into translatable information that yields actionable insight and value to driving strategic business decisions. We facilitate enterprise-wide reporting with centralized data and a single version of the truth for our customers’ reporting needs. While Satori has pre-built data models for NetSuite, Salesforce, and Google Analytics/Ads (with more to come) and access to hundreds of pre-built connectors, we are excited to be NetSuite’s only pre-built business intelligence solution with a data model and full ETL processes that can support the most complex and customized configurations. We are proud to be certified partners of both NetSuite and Microsoft.

This is an incredibly exciting and momentous time for Zone with our recent funding and recent acquisition, so there’s a wonderful amount of opportunity to make your mark and make an impact.

About the Job

As a Growth Marketer, you’ll be responsible for structuring lead- and opportunity-generating marketing campaigns using owned and paid media, coordinating collateral and planning events to support Sales and Growth teams, and optimizing touch points in the buyer and customer journey with the intent of driving net-new, loyal Zone customers.

Your objective? Create tailored, engaging experiences that take our brand awareness efforts and turn our engaged audiences into converted customers. This will be accomplished through a few avenues:

• Account-based marketing initiatives done in partnership with our sales, business development and – at times – customer success teams
• Development of content pieces (white paper, customer case studies, etc) and plan events (webinars, podcasts) for lead generation and CRO
• Managing advertising & media to include SEO/SEM
• Supporting partner channel initiatives

You will be considered the domain authority on Satori’s ideal customer and conversion strategy, in addition to how we optimize at the top, mid, and bottom levels of the funnel.

It’s also likely you’ll spend a lot of time with our Business Intelligence team to garner insights from various sources to guide content development and planning. Of course, audience consideration is an incredibly important piece of the puzzle. With this team, you’ll continue to refine our ideal customer profile and resulting target audiences.

You’ll also need a keen sense of empathy and a developed process for understanding the thinking, reasoning, decision-making, reactions, and guiding principles of the people we support in our business (i.e. leads, prospects, partners, potential talent, and customers). These should be guiding factors in building out the lead journey experience.

And of course, you love data and how it can help us analyze the past and better plan for the future. Your mind will help guide the marketing team on overarching strategy, execution and content amplification. This means reporting and planning is a big part of your role as well.

You know that great production doesn’t always turn into effective lead generation (it’s so much more than that), and that iteration is always better than perfection.

Here are some things to give you a sense of what you’ll be doing on the job:

• Build, execute and leverage top-of-funnel marketing campaigns (and coordinating assets) to capture and nurture net-new leads through to the conversion state
• Support campaign execution by using your expertise in audience segmentation
• Partner with the BDR & sales teams to identify and build key lead journeys based on lead source and vet against the buyer journey
• Identify how to further engage existing leads through multi-touch account-based marketing, email, paid advertising and social avenues
• Create dashboards and reports that allow us to track campaign success and provide data-driven insights and optimization opportunities
• Evaluate website analytics to identify content improvements that may improve conversion rates through CRO efforts or experiments
• Help shift our acquisition strategy to an attraction-based model using research-driven content and depend less on advertising as a means to lower our CAC
• And more pending personal interests!

• Bachelor's degree or self-guided experience in Communications, Journalism, Marketing, Public Relations, or a related field
• Minimum 2-3 years of experience working for a company or agency in a marketing, communications, or relative role
• Knowledge of B2B sales cycles in the business intelligence or corporate performance management market
• Effective written and verbal communication skills that will allow you to productively interact with roles at all levels of an organization
• Adept at keyword placement, content optimization, CRO, and SEO best practices; familiar with social media metrics; and have basic technical knowledge of HTML, web publishing, and web traffic metrics
• Have proficiency in analyzing data and reporting it in a productive manner
• Knowledge in how to navigate and leverage CRM and marketing automation systems (i.e. HubSpot or Salesforce)
• Quantitative analysis skills including ability to translate into growth experiments, like A/B testing
• Proven successes in a professional demand generation or growth-oriented role
• Ability to create database segmentation strategies and implement digital data compliance, including privacy regulations
• A team player with exceptional organizational and technical skills
• Self-driven to take ownership of assignments and meet deadlines

Growth Marketer Would-be-awesome-but-not-required:

• Experience within a related industry such as software development, accounting, finance, or other professional service

Experience with or knowledge of the Oracle NetSuite market

Benefits at Zone are all about helping you lead a fulfilling life outside of work. We know work is only one part of your life, so we do everything we can to support it. We offer fully paid parental leave. We celebrate no-Friday weeks during the summer (every other Friday off) and provide an initial stipend for setting up your home office. All on top of our fully covered, top-tier health insurance and unlimited vacation. And we are 100% remote!

We strongly encourage candidates of all different backgrounds and identities to apply. This is an opportunity for us to bring in a different perspective and we’re eager to further diversify our company. Zone & Co is committed to building an equitable, inclusive, and supportive place for you to do some of the greatest work of your career.

Zone and Co is an Equal Opportunity Employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity, or any other factor protected by applicable federal, state, or local laws.