E-Commerce and Marketing Manager Job in | Yulys
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Job Title: E-Commerce and Marketing Manager

Company Name: VANESSA MOONEY
Salary: USD 50,000.00
-
USD 70,000.00 Yearly
Job Industry: Marketing and Advertising
Job Type: Full time
WorkPlace Type: remote
Location: United States
Required Candidates: 1 Candidates
Job Description:

Established in 2009, Vanessa Mooney is a product of all things creative and built on musings of its namesake founder. Inspired by her travels, vintage finds, the art & culture that she sees & especially female style on the street. This is a brand designed for every type of woman. It is unabashedly sweet, sexy, bohemian, and glamorously rock n' roll. We source our materials from all over the world, paying very close attention to quality, uniqueness & sustainability. All the fabrics for our clothing are either deadstock vintage or vintage inspired fabrics that have been discarded by larger fashion houses. Which we then re-use with the purpose of giving our girl something truly special, one of a kind and limited edition. It is Jewelry & Clothing for lovers who are wild on the outside & romantic on the inside. Designed in Los Angeles. The brand exists as an eclectic muse that draws influence from a multitude of eras, revolutions, and walks of life. From vintage nostalgia to sophisticated simplicity. Vanessa Mooney collections are all about expression. They are unadulterated and uninhibited. Filled with statement earrings, strong forms, bold and interesting shapes, gold and silver multi-chain necklaces, semi-precious stones, and symbolic symbols like crosses and hearts. This brand is for every woman - regardless of style and influence, she can find herself within the Mooney aesthetic. Her pieces can be found in over 1000 of the top specialty stores and boutiques in the U.S. and abroad, including Neiman Marcus, Cusp, ShopBop, Free People, Urban Outfitters, Planet Blue, Bergdorf Goodman, Revolve Clothing, ASOS, Selfridges, Scoop NYC, Madison, and American Rag... She can also be found in pages of Harper’s Bazaar, InStyle, Nylon, Cosmopolitan, Us Weekly, Marie Claire and Glamour to name a few. She has scored high-profile collaborations with premiere U.S. retailers like Free People, Calypso, Urban Outfitters, Dolce Vita, Club Monaco and Madewell. Loved by influencers, ”it” girls & lovers of fashion, in all the cities of the world.

Celebrity events and meetings

Boutique Hotels

Road Trips

Vintage Trips

Factory & Sourcing Trips

E-COMMERCE/MARKETING MANAGER DUTIES

Requirements:

  • Knowledge and skill with Ecomm programs such as Shopify and coordinating apps with in Shopify
  • Knowledge and skill with Adobe photo editing programs such as Photoshop and Creative Cloud.
  • Knowledge and skill with administrative programs such as Word, Excel, Google Drive and Dropbox.
  • Familiarity with the ecommerce or fashion industry.

Functions:

  • Design, create and manage website Themes for new launches and sales.
  • Design, create and manage site Pages for new launches.
  • Create and maintain site Pages for all policies (e.g. Returns, Shipping, etc)
  • Create, manage and maintain product listings for all SKUs on the website.
  • Create, manage and maintain product collections and how collections are merchandised on the website.
  • Scan all web SKUs weekly (or more often as needed) to identify SKUs that are nearly sold out and need to be restocked.
  • Create web order requests weekly, based on above SKUs and determine based on 90-day sell rate, current stock levels, marketability, etc the restock quantities needed. This is then turned over to Production.
  • Identify and manage products that should be discontinued or moved to Sale.
  • Manage and maintain shipping services offered on the website, including shipping incentives during scheduled marketing windows (e.g. holidays).
  • Assist with questions needed from Customer Service.
  • Assist with questions needed from Logistics.
  • Observe and keep track of daily Sales stats.
  • Keep track of sold out SKUs that have high wait-list requests, and prioritize those restocks.
  • Design and coordinate printing of Order Postcards for all new launches or as needed.
  • Create, manage and maintain new and existing discount codes for Marketing.
  • Identify and coordinate needed developer revisions and maintenance to site code.
  • Identify, manage and maintain new Sales Channels within Shopify.
  • Manage and maintain products on pre-order.
  • Coordinate with Production on all restocks and add to Back In Stock section as needed.
  • Receive, organize, and prepare all new and existing image and video assets in Dropbox, including new collection photoshoot assets from campaign photographers, content from Influencers and micro-shoots, and usable UGC from social media.
  • Coordinate, edit and organize all new and existing product photography with studio in LA.
  • Coordinate any follow-up questions or info needed from campaign shoots including model name and sizing info.
  • Coordinate with Production on any info needed from vendors including product materials, measurements, etc.

MARKETING

Requirements:

  • Knowledge and skill with marketing programs such as AirTable, Klaviyo, Meta Ads Manager, Meta Audiences, TikTok Ad Manager, Google Ad Manager, Google Analytics.
  • Knowledge and skill using Shopify front end and back end
  • Knowledge and skill with Adobe photo editing programs such as Photoshop and Creative Cloud.
  • Knowledge and skill with administrative programs such as Word, Excel, Google Drive and Dropbox.
  • Familiarity with the Fashion and Jewelry industry.

Functions:

  • Receive and prepare all story copy and marketing direction from Creative Director for new collection launches.
  • Observe and calculate daily ROAS stats to maintain a healthy ad spend.
  • Design, create and manage Meta Ads for existing best-sellers, new collections, seasonal sales, etc.
  • Design TikTok Ads for existing best-sellers, new collections, seasonal sales, etc.
  • Design, create and schedule Marketing Emails for new collections, seasonal sales, best-sellers, restocks, etc via AirTable.
  • Coordinate with Production and Ecomm on all incoming restocks to plan marketing as needed.
  • Design and schedule Instagram Stories that coordinate with Email Marketing above.
  • Manage and maintain Instagram Boosting, based on top performing organic posts or relevant promotions.
  • Identify top-performing Meta Ads for expansion into new audiences, increase of ad budget, etc.
  • Observe Ad platforms daily for ad maintenance, etc.
  • Identify new and coordinate revisions on exisisting Klaviyo flows.
  • Subscribe to and take inspiration from industry email marketing, social media, ads, etc.

Job Type: Full-time

Pay: $50,000.00 - $70,000.00 per year

Benefits:

  • Employee discount
  • Flexible schedule
  • Health insurance
  • Paid time off
  • Parental leave

Schedule:

  • 8 hour shift
  • Day shift
  • Monday to Friday

Experience:

  • Marketing: 1 year (Required)
  • E-commerce: 1 year (Required)

Willingness to travel:

  • 25% (Preferred)

Work Location: Remote

 

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