The Director of Marketing & Media Analytics plays a vital role in delivering senior management a unified and centralized view of all Marketing/Media performance in both a granular (specific campaign & tactic) and high-level format. This individual will both participate in and oversee a group of junior analysts who will be responsible for delivering reports, analysis and insights around campaigns and marketing performance across multiple marketing channels (Direct Mail, Email, Mass Media and Digital). This includes marketing aimed at individual consumers (residential) and small-to-medium-sized Businesses (SMB). This role will also assist in the creation and maintenance of other cross-departmental reporting and analytics duties while frequently interacting with senior leadership across all levels of the marketing organization. This individual must have outstanding collaboration, and attention to detail skills while ensuring that all analytics, reporting & the presentment data & presentations are accurate & coherent.

MAJOR DUTIES AND RESPONSIBILITIES
Works with complex data in a relational database environment, and uses numerous data sources to determine the best approach to create reports, and analyze strategy performance.

Leads automation of reporting and marketing reporting infrastructure development.

Manages the completion of standard and ad hoc reports and analysis based on data from a variety of sources.

Serve as an analytics, reporting, and insights lead across Charter’s marketing & media department covering a wide variety of digital, direct, & traditional media & marketing tactics.

Lead a team of both Sr. and Jr. level analysts with varying degrees of technical & analytical prowess to enhance both transparency and measurement of the marketing effectiveness of multichannel campaigns for senior leadership to ingest.

Develops metrics for success; creates next-generation marketing campaign measurement platform, reporting and analysis. Requires a deep understanding of how systems work and how to get at data to drive analysis.

Manages and evaluates marketing campaigns, tests and makes recommendations to improve both marketing and total company performance.

Identifies areas of opportunity for new programs and campaigns. Drives marketing ROI through innovative reporting and process improvements.

Keep abreast of key industry and product trends, including both the segmentation/analytics industry as well as the industries of all current Charter products and services.

Drive relationships with Charter’s internal and external marketing partners by infusing analytics and critical-thinking into large-scale marketing program-based decisions.

Serve as a research, data, and insights expert for multiple marketing & media tactical leaders to enable them to enhance their programs to accomplish both marketing & overall company objectives.

Audit data and metrics quality gathered across multiple systems into reports to identify and communicate trends for business owners to consider.

REQUIRED QUALIFICATIONS
Skills/Abilities and Knowledge

• Ability to read, write, speak and understand English
• Ability to communicate orally and in writing in a clear and straightforward manner
• Ability to communicate with all levels of management and company personnel
• Ability to multitask, prioritize and execute deliverables in a high-pressure environment
• Ability to analyze/interpret data and continually evolve based on key learnings
• Advanced Excel & PowerPoint presentment skills
• Advanced skills in one or more of the following programs: SQL, VBA, SAS, R, Python
• High attention to detail & ability to prioritize & organize effectively
• Demonstrated ability in visualizations, designing and developing dashboards on a variety of different platforms (Excel, PowerBI, MSTR, Tableau, Adobe etc.)
• Excellent problem solving and analytical skills including budgeting, forecasting, advanced modelling, attribution and strategic testing
• Firm understanding of test and control methodologies
• Knowledge of best practice marketing strategies and procedures

Education
Bachelor’s degree in Marketing, Mathematics, Statistics, Business, Computer/Data Science; or MBA/advanced degree

Related Work Experience
Total Work Experience - 8+ years
Marketing Analytics experience - 8+ years
Marketing Database/Technology experience - 8+ years
Management/Leadership Work Experience - 5+ years
Marketing Test Design/Audience Segmentation experience - 5+ years
Data Mining & or Data Science experience - 5+ years
Experience with attribution modeling & forecasting techniques - 5+ years
Telecom/Cable and or Mobile industry experience - 3+ years
Experience managing teams – with an emphasis on growing new talent - 3+ years
Experience presenting on the C-suite level - 3+ years

WORKING CONDITIONS
Work in Stamford CT headquarters office daily

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About the Company

SPECTRUM

Charter Communications, Inc. (NASDAQ:CHTR) is a leading broadband connectivity company and cable operator serving more than 31 million customers in 41 states through its Spectrum brand. Over an advanced communications network, the company offers a full range of state-of-the-art residential and business services including Spectrum Internet®, TV, Mobile and Voice. For small and medium-sized companies, Spectrum Business® delivers the same suite of broadband products and services coupled with special features and applications to enhance productivity, while for larger businesses and government entities, Spectrum Enterprise provides highly customized, fiber-based solutions. Spectrum Reach® delivers tailored advertising and production for the modern media landscape. The company also distributes award-winning news coverage, sports and high-quality original programming to its customers through Spectrum Networks and Spectrum Originals. More information about Charter can be found at corporate.charter.com.